Polaroid bosses have thanked Taylor Swift for a revival in their fortunes. Photo / Jonathan Hayward
Polaroid bosses have thanked Taylor Swift for a revival in their fortunes. Photo / Jonathan Hayward
Taylor Swift has been credited with giving nostalgic camera brand Polaroid a huge boost by featuring one of their instant snaps on the cover of her best-selling album 1989.
The pop superstar scored a huge international hit with the record last year, which became the best-selling album of the yearin the US and sold more than 8.6 million copies worldwide.
The album covered featured a Polaroid picture of the singer, with her initials and the record's title scrawled underneath. Now the camera company bosses have thanked Swift for a revival in their fortunes.
Taylor Swift used Polaroids on her album cover.
Polaroid chief executive Scott Hardy told Digitalspy.co.uk: "There's a huge resurgence of instant Polaroid cameras. The whole hipster generation, they love the nostalgia and the retro element of what our brand stands for. Taylor Swift's
"Taylor Swift's camp approached us and told us about her upcoming album, 1989, the year she was born.
"They said they would love to do something with Polaroid so we did a nice collaboration effort with her and she bundled 12 Polaroid photographs with that special edition album.
"With a Polaroid picture you have that space to write underneath what it is, so she personally hand wrote what's going on, chose the photographs and then we bundled them in."
