"Matching the chefs, their cuisine, and produce from the regions of New Zealand will create personalised and experiential connections to New Zealand's cuisine and the people who make it exceptional."
Created by the team who brought New Zealand the uber-successful Lexus Urban Polo events, Indulge Auckland is hoping to attract between 15,000-20,000 people across three days.
The new public space on Wynyard Point, which has been home to the America's Cup teams, will be transformed to host the event.
"Indulge Auckland is all that is great about summertime in the city," says Dearth. "And what do we want to do in the summer? We want to get outdoors and celebrate our industry, together, in this great city. It's about a sense of solidarity in the sunshine, with food, wine and design."
The full line-up will be revealed over the next six weeks, with tickets going on sale in August.
Managing Director of Urban Events Simon Wilson says the festival will boast artisan food and beverage producers, interactive cooking demonstrations and masterclasses, home and lifestyle suppliers and an expansive range of wineries and breweries - together with live music and performances.