NZ Herald
  • Home
  • Latest news
  • Herald NOW
  • Video
  • New Zealand
  • Sport
  • World
  • Business
  • Entertainment
  • Podcasts
  • Quizzes
  • Opinion
  • Lifestyle
  • Travel
  • Viva
  • Weather

Subscriptions

  • Herald Premium
  • Viva Premium
  • The Listener
  • BusinessDesk

Sections

  • Latest news
  • New Zealand
    • All New Zealand
    • Crime
    • Politics
    • Education
    • Open Justice
    • Scam Update
  • Herald NOW
  • On The Up
  • World
    • All World
    • Australia
    • Asia
    • UK
    • United States
    • Middle East
    • Europe
    • Pacific
  • Business
    • All Business
    • MarketsSharesCurrencyCommoditiesStock TakesCrypto
    • Markets with Madison
    • Media Insider
    • Business analysis
    • Personal financeKiwiSaverInterest ratesTaxInvestment
    • EconomyInflationGDPOfficial cash rateEmployment
    • Small business
    • Business reportsMood of the BoardroomProject AucklandSustainable business and financeCapital markets reportAgribusiness reportInfrastructure reportDynamic business
    • Deloitte Top 200 Awards
    • CompaniesAged CareAgribusinessAirlinesBanking and financeConstructionEnergyFreight and logisticsHealthcareManufacturingMedia and MarketingRetailTelecommunicationsTourism
  • Opinion
    • All Opinion
    • Analysis
    • Editorials
    • Business analysis
    • Premium opinion
    • Letters to the editor
  • Politics
  • Sport
    • All Sport
    • OlympicsParalympics
    • RugbySuper RugbyNPCAll BlacksBlack FernsRugby sevensSchool rugby
    • CricketBlack CapsWhite Ferns
    • Racing
    • NetballSilver Ferns
    • LeagueWarriorsNRL
    • FootballWellington PhoenixAuckland FCAll WhitesFootball FernsEnglish Premier League
    • GolfNZ Open
    • MotorsportFormula 1
    • Boxing
    • UFC
    • BasketballNBABreakersTall BlacksTall Ferns
    • Tennis
    • Cycling
    • Athletics
    • SailingAmerica's CupSailGP
    • Rowing
  • Lifestyle
    • All Lifestyle
    • Viva - Food, fashion & beauty
    • Society Insider
    • Royals
    • Sex & relationships
    • Food & drinkRecipesRecipe collectionsRestaurant reviewsRestaurant bookings
    • Health & wellbeing
    • Fashion & beauty
    • Pets & animals
    • The Selection - Shop the trendsShop fashionShop beautyShop entertainmentShop giftsShop home & living
    • Milford's Investing Place
  • Entertainment
    • All Entertainment
    • TV
    • MoviesMovie reviews
    • MusicMusic reviews
    • BooksBook reviews
    • Culture
    • ReviewsBook reviewsMovie reviewsMusic reviewsRestaurant reviews
  • Travel
    • All Travel
    • News
    • New ZealandNorthlandAucklandWellingtonCanterburyOtago / QueenstownNelson-TasmanBest NZ beaches
    • International travelAustraliaPacific IslandsEuropeUKUSAAfricaAsia
    • Rail holidays
    • Cruise holidays
    • Ski holidays
    • Luxury travel
    • Adventure travel
  • Kāhu Māori news
  • Environment
    • All Environment
    • Our Green Future
  • Talanoa Pacific news
  • Property
    • All Property
    • Property Insider
    • Interest rates tracker
    • Residential property listings
    • Commercial property listings
  • Health
  • Technology
    • All Technology
    • AI
    • Social media
  • Rural
    • All Rural
    • Dairy farming
    • Sheep & beef farming
    • Horticulture
    • Animal health
    • Rural business
    • Rural life
    • Rural technology
    • Opinion
    • Audio & podcasts
  • Weather forecasts
    • All Weather forecasts
    • Kaitaia
    • Whangārei
    • Dargaville
    • Auckland
    • Thames
    • Tauranga
    • Hamilton
    • Whakatāne
    • Rotorua
    • Tokoroa
    • Te Kuiti
    • Taumaranui
    • Taupō
    • Gisborne
    • New Plymouth
    • Napier
    • Hastings
    • Dannevirke
    • Whanganui
    • Palmerston North
    • Levin
    • Paraparaumu
    • Masterton
    • Wellington
    • Motueka
    • Nelson
    • Blenheim
    • Westport
    • Reefton
    • Kaikōura
    • Greymouth
    • Hokitika
    • Christchurch
    • Ashburton
    • Timaru
    • Wānaka
    • Oamaru
    • Queenstown
    • Dunedin
    • Gore
    • Invercargill
  • Meet the journalists
  • Promotions & competitions
  • OneRoof property listings
  • Driven car news

Puzzles & Quizzes

  • Puzzles
    • All Puzzles
    • Sudoku
    • Code Cracker
    • Crosswords
    • Cryptic crossword
    • Wordsearch
  • Quizzes
    • All Quizzes
    • Morning quiz
    • Afternoon quiz
    • Sports quiz

Regions

  • Northland
    • All Northland
    • Far North
    • Kaitaia
    • Kerikeri
    • Kaikohe
    • Bay of Islands
    • Whangarei
    • Dargaville
    • Kaipara
    • Mangawhai
  • Auckland
  • Waikato
    • All Waikato
    • Hamilton
    • Coromandel & Hauraki
    • Matamata & Piako
    • Cambridge
    • Te Awamutu
    • Tokoroa & South Waikato
    • Taupō & Tūrangi
  • Bay of Plenty
    • All Bay of Plenty
    • Katikati
    • Tauranga
    • Mount Maunganui
    • Pāpāmoa
    • Te Puke
    • Whakatāne
  • Rotorua
  • Hawke's Bay
    • All Hawke's Bay
    • Napier
    • Hastings
    • Havelock North
    • Central Hawke's Bay
    • Wairoa
  • Taranaki
    • All Taranaki
    • Stratford
    • New Plymouth
    • Hāwera
  • Manawatū - Whanganui
    • All Manawatū - Whanganui
    • Whanganui
    • Palmerston North
    • Manawatū
    • Tararua
    • Horowhenua
  • Wellington
    • All Wellington
    • Kapiti
    • Wairarapa
    • Upper Hutt
    • Lower Hutt
  • Nelson & Tasman
    • All Nelson & Tasman
    • Motueka
    • Nelson
    • Tasman
  • Marlborough
  • West Coast
  • Canterbury
    • All Canterbury
    • Kaikōura
    • Christchurch
    • Ashburton
    • Timaru
  • Otago
    • All Otago
    • Oamaru
    • Dunedin
    • Balclutha
    • Alexandra
    • Queenstown
    • Wanaka
  • Southland
    • All Southland
    • Invercargill
    • Gore
    • Stewart Island
  • Gisborne

Media

  • Video
    • All Video
    • NZ news video
    • Herald NOW
    • Business news video
    • Politics news video
    • Sport video
    • World news video
    • Lifestyle video
    • Entertainment video
    • Travel video
    • Markets with Madison
    • Kea Kids news
  • Podcasts
    • All Podcasts
    • The Front Page
    • On the Tiles
    • Ask me Anything
    • The Little Things
  • Cartoons
  • Photo galleries
  • Today's Paper - E-editions
  • Photo sales
  • Classifieds

NZME Network

  • Advertise with NZME
  • OneRoof
  • Driven Car Guide
  • BusinessDesk
  • Newstalk ZB
  • Sunlive
  • ZM
  • The Hits
  • Coast
  • Radio Hauraki
  • The Alternative Commentary Collective
  • Gold
  • Flava
  • iHeart Radio
  • Hokonui
  • Radio Wanaka
  • iHeartCountry New Zealand
  • Restaurant Hub
  • NZME Events

SubscribeSign In
Advertisement
Advertise with NZME.
Home / Entertainment

Sincere apology or PR stunt? Twitter divided on Will Smith video addressing Oscars slap

By Amaani Siddeek
news.com.au·
30 Jul, 2022 09:24 PM5 mins to read

Subscribe to listen

Access to Herald Premium articles require a Premium subscription. Subscribe now to listen.
Already a subscriber?  Sign in here

Listening to articles is free for open-access content—explore other articles or learn more about text-to-speech.
‌
Save

    Share this article

Will Smith has finally spoken about slapping Chris Rock at this year's Oscars - but not everybody's convinced his apology is genuine. Photo / Getty Images

Will Smith has finally spoken about slapping Chris Rock at this year's Oscars - but not everybody's convinced his apology is genuine. Photo / Getty Images

Twitter is once again divided over actor Will Smith after he broke his months-long silence on the infamous moment he slapped Chris Rock at the Academy Awards.

Many have condemned it as a PR stunt while others have praised it as a "genuine display of remorse" after Smith apologised to the comedian in a five-minute video posted to his YouTube channel.

The Q&A style video was Smith's attempt to answer "a lot of fair questions" people had about the moment that got him banned from the Academy Awards for 10 years.

"Over the last few months, I've been doing a lot of thinking and personal work," he told fans in the video.

"I've reached out to Chris, and the message that came back is he's not ready to talk, and when he is he will reach out.

Advertisement
Advertise with NZME.
Advertisement
Advertise with NZME.

"I will say to you Chris, I apologise to you. My behaviour was unacceptable and I'm here whenever you're ready to talk."

Will Smith went on to win the Best Actor Oscar after slapping Chris Rock on stage. Photo / Getty Images
Will Smith went on to win the Best Actor Oscar after slapping Chris Rock on stage. Photo / Getty Images

But despite Smith's emotional explanations, many have taken to Twitter either loving or hating the public apology.

All about Will

Advertisement
Advertise with NZME.

Fellow American comedian, Christopher Titus, was among the many Twitter voices that condemned the apology as insincere and self-centred.

Will Smith has lost me again. Dude, Chris said he’ll contact you when he’s ready, why are you pushing him? You attacked a man on a global broadcast. You don’t get to pick the redemption schedule, and by doing it publicly, you made it about you… again. Back, back Bad Boy.

— Titus (@TitusNation) July 29, 2022

"Will Smith has lost me again," Titus said in a post. "Dude, Chris said he'll contact you when he's ready, why are you pushing him?"

"You attacked a man on a global broadcast. You don't get to pick the redemption schedule, and by doing it publicly, you made it about you ... again."

And according to producer and former actor/director Morgan Tremaine, the video appeared more like a PR stunt than a genuine apology.

"This Will Smith apology video has PR team written all over it," Tremaine said.

"They're testing the waters to see how the general public feels about him – nothing to do with Chris."

But not everyone is convinced that Smith's extended silence and sudden apology has missed the mark.

Lawyer and Political and Women's Rights activist Dr Shola Mos-Shogbamimu said Smith's apology was "raw and human".

Will Smith apology - I felt it. It’s raw & human. I was very disappointed by his action that night & looks like he doesn’t understand it too but makes no excuses. I respect Chris Rock’s decision to not talk now & take the time he needs. Will set the record straight on Jada - good https://t.co/42lUyOFupJ

— Dr Shola Mos-Shogbamimu (@SholaMos1) July 29, 2022

"Will Smith apology – I felt it. It's raw and human," Mos-Shogbamimu said.

"I was very disappointed by his action that night and looks like he doesn't understand it too but makes no excuses."

Advertisement
Advertise with NZME.

But while Mos-Shogbamimu was appreciative of Smith's public gesture, she also said Rock's decision to stay away from Smith and "take the time he needs" was something to be respected.

Mos-Shogbamimu's sentiments were echoed by popular YouTuber Fraser MacDonald, who also condemned Smith's assault but also sympathised with the actor.

"I don't agree with Will Smith slapping Chris Rock but his apology to me is clearly so genuine and sincere," MacDonald said on Twitter.

"I'm also really not surprised the man snapped like he did, he has been constantly berated by the media for years now and made a mockery whenever he was vulnerable and sad.

"His actions you can agree or disagree with, but I hate how much context was removed from the build up to the situation and people acting like he's this awful human being."

We need to talk about Jada

Advertisement
Advertise with NZME.

While a key aspect of Smith's video driving the social divide is whether Smith was a victim or a perpetrator of trauma – commenters have agreed that the equally as infamous shot of Jada giving Will "the look" was false.

Smith says his wife, Jada Pinkett Smith, never asked him to do anything about Rock's joke at the Oscars ceremony. Photo / Getty Images
Smith says his wife, Jada Pinkett Smith, never asked him to do anything about Rock's joke at the Oscars ceremony. Photo / Getty Images

Comedienne, media personality and singer Jessie Woo said "her favourite part" of Smith's video was his clarification of Pinkett Smith's involvement.

"My favourite part of Will Smith's apology is him making it CLEAR that Jada never told him to do anything to Chris after his joke," Woo said in a post.

Woo called out the many people and outlets who "built a following" off of "blaming Jada and spewing hatred at her for what Will did".

"Ya'll are too desperate to make her a villain."

In his video, Smith was asked whether wife Jada Pinkett Smith had asked her husband to do anything after visibly rolling her eyes at Rock's joke, before he stormed the stage – to which the actor simply replied "no".

Advertisement
Advertise with NZME.

"I made a choice on my own, from my own experiences, from my history with Chris. Jada had nothing to do with it. I'm sorry babe," he added.

Save

    Share this article

Latest from Entertainment

Entertainment

Ex-MasterChef star reveals alcohol addiction

Entertainment

Lena Dunham's 'Too Much' on Netflix redefines rom-com expectations

Entertainment

Whittakers release new limited edition flavour 'Banana Caramel'

Watch

Sponsored

Sponsored: Why heat pumps make winter cheaper

Advertisement
Advertise with NZME.

Latest from Entertainment

Ex-MasterChef star reveals alcohol addiction
Entertainment

Ex-MasterChef star reveals alcohol addiction

He underpaid 500 employees $7.8 million over six years.

14 Jul 03:56 AM
Lena Dunham's 'Too Much' on Netflix redefines rom-com expectations
Entertainment

Lena Dunham's 'Too Much' on Netflix redefines rom-com expectations

14 Jul 03:45 AM
Whittakers release new limited edition flavour 'Banana Caramel'
Entertainment

Whittakers release new limited edition flavour 'Banana Caramel'

Watch
13 Jul 10:00 PM


Sponsored: Why heat pumps make winter cheaper
Sponsored

Sponsored: Why heat pumps make winter cheaper

01 Jul 04:58 PM
NZ Herald
  • About NZ Herald
  • Meet the journalists
  • Newsletters
  • Classifieds
  • Help & support
  • Contact us
  • House rules
  • Privacy Policy
  • Terms of use
  • Competition terms & conditions
  • Our use of AI
Subscriber Services
  • NZ Herald e-editions
  • Daily puzzles & quizzes
  • Manage your digital subscription
  • Manage your print subscription
  • Subscribe to the NZ Herald newspaper
  • Subscribe to Herald Premium
  • Gift a subscription
  • Subscriber FAQs
  • Subscription terms & conditions
  • Promotions and subscriber benefits
NZME Network
  • The New Zealand Herald
  • The Northland Age
  • The Northern Advocate
  • Waikato Herald
  • Bay of Plenty Times
  • Rotorua Daily Post
  • Hawke's Bay Today
  • Whanganui Chronicle
  • Viva
  • NZ Listener
  • Newstalk ZB
  • BusinessDesk
  • OneRoof
  • Driven Car Guide
  • iHeart Radio
  • Restaurant Hub
NZME
  • About NZME
  • NZME careers
  • Advertise with NZME
  • Digital self-service advertising
  • Book your classified ad
  • Photo sales
  • NZME Events
  • © Copyright 2025 NZME Publishing Limited
TOP