Forsyth Barr Stadium glowed pink last night as the concerts were announced, and Dunedin Venues chief executive Terry Davies expected a sellout show.
"Pink is sort of Ed Sheeran-ish, because she crosses a lot of age groups and has such an array of hits. She's been quiet recently because of the baby, so we think coming back out, it's going to be huge."
The show would bring an estimated $7 million to Dunedin, he said. "You're going to get more than 60% coming from outside the region, so the impact is significant."
Promoters would see how the public responded to the first round of sales before considering more shows, he said.
In a first for the stadium, the roof glowed pink last night with 256,000 kilowatts of power in recognition of the announcement.
Forsyth Barr stadium was lit up in appropriate colours late last night to announce the latest international artist to perform, Pink. Photo: Stephen Jaquiery
"We've been looking for an opportunity with the translucent roof. I imagine this [is] something we'll do in the future as a lead-in to concerts and the like."
