Sir Paul McCartney is really lucky he's a Beatle.
Because if he didn't have such legendary standing in the music industry, the below video appeal would be neatly filed under 'David Brent' in a cabinet so awkward, it makes Ed Miliband look seamless.
To be fair to him, it starts off fairly well - with a simple, valid and important message directed at us, the viewers, without much embellishment.
"Hi there, Paul speaking," he says. We can, evidently, see that he is speaking.
"Listen, all I need you to do is just log in on Pledge.meatfreemondays.com and pledge your support to the idea of Meat Free Mondays."
Yep. We've got that too, thanks Paul.
"I need your help, please do it. We'll send all these pledges to the politicians and then they'll do something about it. So I need your help. Please. Just login. Pledge.meatfreemondays.com."
It's then it descends into the utter depths of 'Dad rap' territory without much hope of reprisal.
Stella, we're cringing on your behalf.
Watch Paul McCartney's Meat Free Monday video:
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