Kendall Jenner's attempt at answering the Proactiv critics has backfired spectacularly, with the 23-year-old now facing a fresh round of criticism online.

The supermodel doubled down with another paid post about her "debilitating" acne — further angering fans who either believe she is pretending to use the product or overstating her skin problems.

Last week, Jenner was slammed after a much hyped "raw story" turned out to be another paid endorsement deal for the model.

Jenner's endorsement was teased by Kris Jenner, who tweeted her daughter would be making a "brave and vulnerable" admission to help "foster a positive dialogue".


Promoting the skincare product, Kendall shared a video of how she had dealt with having acne on the Golden Globes red carpet last year.

A 2015 New York Times interview also surfaced in which Jenner's sister Kylie Jenner claimed a dermatologist had cured her older sibling's acne.

On Thursday, Jenner responded to the backlash with a post on Instagram, in which she acknowledged there were "much bigger problems happening in the world" than her "debilitating" acne.

"It's something that I've dealt with since I was a young teen and has caused me to feel anxious, helpless and insecure," Jenner wrote.

"My goal is to open up a dialogue around skin positivity."

Jenner also shared photos of herself with breakouts on her Instagram story as part of the #10yearchallenge.

"I was 13 and ran home crying everyday because people would stare at my skin," she captioned the photos.

The supermodel shared photos of herself with acne, but fans haven't bought it. Photo / Instagram
The supermodel shared photos of herself with acne, but fans haven't bought it. Photo / Instagram

Unfortunately for Jenner, her response seems to have had the opposite response, with critics not missing the fact it was a "paid partnership" with Proactiv.


Others took issue with the fact she shared a photo of herself with flawless skin while referencing skin positivity — an online movement which encourages people to share their skin imperfections to reduce stigma.

It's not the first time Jenner has found herself facing a backlash because of an endorsement deal.

In 2017, Kendall was blasted for starring in a "tone deaf" Pepsi TV advertisement which saw her play a model who leaves a photo shoot for a nearby protest and somehow manages to solve the conflict.

Pepsi later pulled the advertisement and Kendall apologised after it was accused of trivialising social justice protests.