What is it with John Key and social media? He has gone viral twice in the space of a weekend.

First up, Twitter spotted his doppelgänger spinning tracks and serving up beats in Britain.

A photo on the website Crazy Dance Parties - an outfit that promises to provide the finest disco entertainment for weddings and birthday parties in Essex - shows a DJ who looks incredibly like the Prime Minister.

The Key lookalike has song for all the lovers out there. Photo / Crazy Dance Parties
The Key lookalike has song for all the lovers out there. Photo / Crazy Dance Parties

The young man is dressed in a crisp white shirt and burgundy tie and has a pair of headphones. We live in hope that he starts his sets by yelling: "Johnny's in the House."

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There is a DJ in the Key family - the Prime Minister's son, Max. And it's Max and Key snr who is the subject of the second viral pic.

Following in the footsteps of Vladimir Putin, Key took a topless selfie of himself and Max by the pool.

Pre birthday spa and yarns with the old man. Thank you everyone for such an awesome weekend????? #20

A photo posted by MAX KEY ?? (@maxkey_) on

The bare-chest pic was, we can report, snapped moments before plunging into the spa pool chez Key on the weekend.

John Key plays photographer. His son Max, standing behind him, sports cocked fingers and a hairstyle that can only be described as "in momentum".

"Pre birthday spa and yarns with the old man," explains Max, who turned 20 and posted the picture to his Instagram page in celebration.

Paul Henry asked if it was narcissism. Mike Hosking took to the airwaves this morning to quiz if he was under the influence. The 53-year-old, that is.

"No I was stone cold sober," said the self-portraitist.

Key the Elder was not channelling his Russian counterpart Putin, who is no stranger to topless imagery. There's Putin topless riding a horse, fishing, hunting. Basically, any excuse to go shirtless.

Key says he was happy to expose a selfie shoulder for some father-son birthday bonding time in the spa pool.