Davis, one of the industry's most vocal women's rights activists, has often said that the treatment of women in Hollywood - and the way they are portrayed onscreen - has become so standardised that the problem is all but invisible. But more and more women in Hollywood such as Melissa McCarthy, Patricia Arquette, and Jennifer Aniston, are aiming to change that by speaking up about their experiences.
Last year, Cate Blanchett told the New York Times she's learned to push back when asked to do nude scenes: "When the director says you really need to be topless in this scene, I go, 'Do I?"' she said. "Women need to empower themselves and claim even a character that's written in a clichd way."
At Elle Magazine's 2014 Women in Hollywood event, Jennifer Garner talked about attending a press event with her then-husband, Ben Affleck, and comparing notes afterward: "I told him every single person who interviewed me, I mean every single one ... asked me, 'How do you balance work and family'?" she said in a speech. "And he said the only thing that people asked him repeatedly was about the tits on the Blurred Lines girl."
Maggie Gyllenhaal has spoken about how she was made to feel too old for a part - at age 37: "I was told recently I was too old to play the lover of a man who was 55. It was astonishing to me," she told the Wrap last year. "It made me feel bad, and then it made me feel angry, and then it made me laugh."
Kunis this week made it clear that she would no longer give sexist comments - intentional or otherwise - a pass.
"I'm done compromising; even more so, I'm done with being compromised," she wrote. "So from this point forward, when I am confronted with one of these comments, subtle or overt, I will address them head on; I will stop in the moment and do my best to educate.
"I cannot guarantee that my objections will be taken to heart, but at least now I am part of creating an environment where there is the opportunity for growth. And if my comments fall on deaf ears, I will choose to walk away."