Meghan Trainor accused of sexism in new music video

Meghan Trainor in new video. / Image via Vevo

No stranger to controversy, Meghan Trainor is back in the headlines with her new video Dear Future Husband criticised for having sexist overtones.

The All About That Bass singer has released the video to her latest single that shows her cleaning floors in corsets and setting a list of demands for suitors: telling her she's beautiful every night, accepting that she's never wrong, putting her family first and having lower expectations about getting physical.

Various media outlets have lashed out at the gender stereotypes Trainor reinforces.

Lyrics suggesting if she's treated right she'll be, "the perfect wife, buying groceries, buy-buying what you need", while discarding one beau for not being physically strong enough, present an outdated message.

Some Twitter users have accused Trainor of glamourising the gender inequality of the 1950s.

Read a selection of tweets below:

Meghan Trainor’s new video is the most sexist thing you’ll see today http://t.co/9ZVRYOB4Ju pic.twitter.com/3xcRnpTj56

— Mic (@mic) March 17, 2015

On behalf of young white women I'd like to apologize for Meghan Trainor’s “Dear Future Husband."

— Caroline Siede (@CarolineSiede) March 18, 2015

Ay ay ay... Meghan Trainor's new song "Dear Future Husband" is a sexist fail. http://t.co/VDkMX0JJKf pic.twitter.com/rSicuV5sdY

— Birdee (@BirdeeMag) March 17, 2015

USA Today said audiences should feel uncomfortable with the ideals the song promote. "We're having a little trouble with the idea that a song which will no doubt be sung on repeat by a lot of 12-year-old girls has these kind of mixed messages about the roles of men and women," its columnist wrote.

Trainor said the song's inspiration comes from righting the wrongs of social media's hook-up culture that has impeded itself on modern dating.

"It's much harder for us growing up," she told Time last year, "I know I didn't like myself as much as I should have, and I hope people can hear my songs and know I'm a badass girl and I deserve a good guy to take me out on a date."

In the same vein as Taylor Swift's Blank Space, Trainor portrays herself as the immaculate, man-eating "crazy woman" but without, it seems, the same knack for irony.

- nzherald.co.nz