Madonna faces legal stink over perfume logo (+video)

Madonna at the launch of her new perfume, Truth or Dare. Photo / AP

Pop matriarch Madonna's new perfume may be hitting all the right notes with her fans, but for one Australian artist, it's a bit of a stinker.

Madge recently hopped on the celebrity fragrance bandwagon with the launch of her first-ever, 15-years-in-the-making fragrance, Truth or Dare.

"This is finally the time that I developed a fragrance that I liked the smell of," the MDNA singer announced at the perfume's launch last month.

Sydney-based artist RJ Williams would disagree.

Williams is reportedly taking legal action against her Madgesty, claiming the distinctive "M" symbol on the perfume's bottle and packaging bears a striking resemblance to his own artwork.

Check out a side-by-side comparison of the two logos here, courtesy of the Huffington Post.

Williams claims he's been using his "M' design in paintings and clothing for eight years.

He claims to have had the logo trademarked last year, and views the perfume logo as a breach of copyright.

"Friends from all over the world have been calling me upon seeing the Truth or Dare by Madonna campaign to express their disgust and support," Williams told Australia's The Sunday Telegraph.

"It's about my integrity as an artist," he added. "I do not think it should be able to be used by a giant cosmetics company."

Williams says that he has sent a letter to Madonna's manager, Guy Oseary, asking the singer to stop using the symbol. He also demands a cut of sales of the perfume so far, as well as payment for future use of the logo.

The artist recently appeared on Aussie TV show Sunrise to elaborate on his claims. Check out his brief interview below:

It's not the first time the singer's perfume has attracted controversy. A 30-second black-and-white ad for the scent was deemed too raunchy for US television earlier this month.

A source the New York Post's Page Six: "ABC viewed the ad [and] came back with a list of changes. They say they want her bra digitally made bigger, and to extend higher to cover more of her chest, and her corset longer to cover more of her bottom. ABC also wants to cut another suggestive scene where Madonna writhes around."

ABC declared it would only air the perfume ad after 9pm, even after the edits.

"I don't understand. It was perfectly innocent," Madge said of the ad. "I just touch my cleavage once or something. I think it's dreamy and sensual, and I think it perfectly conveys the feeling I'm trying to evoke with the perfume. It's a perfume for a woman."

Talk about a storm in a C cup.

Check out the ad below:

There's been no word as yet from the singer's camp regarding the artist's claims.

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