My London-based mates had warned me about his shouty antics, but I still listened to Beats 1 a lot last week. I wanted to give it a fair shot.
After that first day, everyone seemed to be picking on the Kiwi kid with his finger in the Raro packet. Like, bro, just calm down a bit.
Thankfully, by the end of the week, he had. So had the music selection. On that first day, I heard the Beastie Boys, David Bowie, Pulp, AC/DC and some random Brit band called Spring King I never want to hear again.
But by Friday, Beats 1 had settled down to become its own thing. The music selection is fantastically current. I've discovered new songs by MIA, Hudson Mohawke, the Chemical Brothers, Shamir and Flume that I didn't know existed. With its bass-heavy mix of hip-hop, trap and grime, Julie Adenuga's 7am-7pm show has become appointment viewing. Accidentally, I found myself being led through a playlist of 80s classics by the deep, dreary tones of Elton John. It was bizarrely enjoyable. For hip-hop fans, it's unmissable: Dr Dre, Q-Tip and A-Trak have their own shows, as do Run the Jewels. They play on Fridays. They announced it by discussing unicorns. I'm there.
My major Beats 1 beef is with the constant censoring. It ruins songs. If Apple Music is that progressive, shouldn't it offer an uncensored channel? One that comes with a caffeine-free Zane Lowe? Perhaps Liam Neeson could get that sorted for us.
- TimeOut