Something, in other words, different from more obviously dramatic series about gay life from years gone by, such as the much-loved adaptations of Armistead Maupin's Tales of the City, also set in San Francisco, Russell T. Davies's game-changing Queer as Folk and its more gaudy US remake.
"I love Tales of the City, both the books and the show, but we didn't feel any pressure despite filming in the same place," Haigh says. "It was such a different time and that's true of Queer as Folk as well. The British version of Queer as Folk is so good, but times change.
"Gay people can now get married. When Queer as Folk started [in 1999] that didn't seem possible. Since then the gay community moved into the mainstream and with that comes a new set of challenges and stories."
Looking is already being compared with its fellow HBO series, Girls, thanks to their shared focus on middle-class metropolitan angst. "I understand [the comparisons]," says Haigh, admirably managing to quell any hint of frustration. "People will say what they say and Girls is a great show but it's very different and not just because our characters are older."
The spotlight, indeed, is on 30- to 40-somethings rather than 20-somethings: a decision driven partly by the writers' own ages ("I'm 40, Michael's in his late 30s") and partly by a desire to avoid telling another gay coming-out tale. "So many gay stories focus on that but what I found really interesting is that in your early 20s you think that at 35 or 40 your life will be sorted, and it just isn't. People's lives often don't turn out as they expect."
Who: Andrew Haigh, director
What: Looking
When and where: Starts on SoHo tonight at 9pm
- TimeOut / Independent