A new film by director Toa Fraser can be summed up by its title: Welcome to the Thrill.
Production has started on the extreme sports action adventure starring New Zealand Olympic freestyle skier Jossi Wells, who tries his hand at daring and dangerous activities throughout the world.
Filming is set to take place in New Zealand, USA, France and Hawaii.
Having slipped on his first pair of skis at two, Wells showed potential from an early age and by nine had transitioned to free-skiing, where he still competes in disciplines of slopestyle, half-pipe and big air.
The Wanaka native won a bronze medal at the Winter X Games XVI and represented New Zealand at last year's Winter Olympics.
At just 19 he landed the title of best free-skier in the globe, being named AFP Overall World Champion.
It was apt that such an able sportsman step into the role of experimenter, but a bigger theme underpins all the action and adventure - determining exactly what makes adrenaline junkies tick.
Fraser brings his genre-defying style to the table, constructing a world where viewers can step inside the minds of adventure seekers, chasing the next big thrill.
Adding to its authenticity, the director will place himself as close to the action as is possible.
Welcome to the Thrill is his fifth collaboration with producer Matthew Metcalfe's General Film Corporation.
The pair previously teamed up for The Dead Lands, Giselle, Dean Spanley and 6 Days which is in post-production.
6 Days is an action thriller starring Jamie Bell, Mark Strong and Abbie Cornish, which recounts the siege of the Iranian Embassy in London, 1980.