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Home / Entertainment

Johnny Depp v Amber Heard trial win: Depp's controversial Dior ads back in circulation

BANG! Showbiz
11 Jun, 2022 12:10 AM2 mins to read

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Johnny Depp for Dior. Photo / YouTube @dior

Johnny Depp for Dior. Photo / YouTube @dior

Johnny Depp's controversial Dior ads are back in circulation after his court victory over ex-wife Amber Heard.

The French fashion house is broadcasting an old promo starring the Dead Man actor, which was slammed in 2020 by domestic violence campaigners when it was shown at the height of abuse allegations against Depp from Heard played out in a UK court.

Dior continued to stand by Depp throughout his defamation trial against Heard.

Sales of the Sauvage cologne he advertises had soared, according to the Wall Street Journal.

Dior has not officially commented on whether it is making a renewed push on Depp's Sauvage ads.

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The Pirates of the Caribbean actor filmed a string of Dior commercials since he became the brand ambassador for its cologne in 2015.

Johnny Depp with Dior's fragrance, Sauvage. Photo / Dior
Johnny Depp with Dior's fragrance, Sauvage. Photo / Dior

Most recently, an advert featuring Depp playing chords on a guitar for Wild Thing while standing alone in a desert surrounded by wolves has been in rotation.

It was posted by the brand in September 2021.

Dior appeared to have removed the ad and related materials from its social media posts in the wake of the row, according to The Guardian.

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The Wall Street Journal said June cosmetics retailer and its competitor Ulta had both seen hikes in sales for Depp's cologne, making it one of their top-sellers.

Despite Dior's apparent backing, there appears to be no firm signs Depp will make a comeback to the lucrative family-friendly Pirates of the Caribbean franchise.

Producer Jerry Bruckheimer, 78, last month told the Sunday Times there were no plans to bring him back as Captain Jack Sparrow.

Depp declared at the start of the month he felt he has "his life back" when a jury ruled he was defamed and awarded him $US15 million ($23.1m), finding Aquaman actress Heard had falsely accused him of domestic abuse.

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