During an interview with Jimmy Fallon, the actress told viewers her original vagina-scented candle was supposed to be "punk rock, feminist."
Paltrow, an actor turned cookbook author turned lifestyle guru, launched Goop in 2008 out of her kitchen as a weekly newsletter. It has since evolved into a lifestyle website offering often-contentious health advice among style tips, recipes and its own line of organic skin-care products. Paltrow also uses the website to give suggestions to readers about where to shop and eat.
Goop has promoted other eye-rolling ideas, like a US$15,000 gold dildo and some sex dust to add to your smoothie.
Aside from vaginal steaming, another phrase, "conscious uncoupling", was largely unknown until Paltrow used the term to describe her divorce process. In 2014, she and Chris Martin announced their split through a post on Goop titled "Conscious Uncoupling", which, in the simplest terms means divorce without the nastiness.
In 2015, the multimillionaire mum made unflattering headlines when she accepted a challenge to live on a food stamp budget - and failed after only four days.
