Fans of Game of Thrones have spoken and King Joffrey has fallen.
Hours before the premiere of the show's fourth season on New Zealand television, a seven meter statue of the boy-king has toppled in Auckland's Aotea Square.
Fans from 123 countries had been tweeting since Thursday to #bringdowntheking, with each tweet tightening the rope around the statue's neck and bringing it closer to falling.
The stunt was continuously live streamed.
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To launch the show's third season, a 12-meter-long dragon skull "washed up" on a beach in Dorset, England.