All Talk with Anika Moa will premiere on September 29, featuring a range of guests and performances across half an hour.
Armed with $640,000 of NZoA funding, the programme promises to deliver something new to the New Zealand television landscape.
"This isn't just another show with a white man at a desk," says Purdy. "More of a brown woman on a chair, or beanbag, I'm not even ruling out a uni-cycle at this stage."
Moa admits she's feeling the pressure of expectation.
"I feel sick at the thought of it being a mediocre, boring, middle-of-the-road watch so I will throw everything I have at this. I truly feel it's about time a wahine shone. I also am doing this to meet famous people because I love them."
Speaking of famous people, next week, we set Moa loose on the red carpet at the Chasing Great premiere, where she'll tackle Richie McCaw with the tough questions. Or maybe just get a selfie with him.
* Watch Anika's Chasing Great red carpet video online at nzherald.co.nz from Wednesday.