This Yugoslavian-born, British-raised diva is pretty hot right now - and her song R.I.P. (featuring fellow Londoner Tinie Tempah) shows just what she is capable of. It's an often foreboding and dark synth-soaked tune, yet somehow still manages to be both a pounding and sparkling pop song.
You can't help but think she sounds like a British Rihanna with bass music maestros Chase and Status doing the business behind her.
The thing about Ora is that though she has got the saucy look, and she's mates with Beyonce and Jay-Z (which has to account for at least 50-or-so thousand sales of her debut album), on Ora she wears her influences on her sleeve. Hardly surprising considering she's only 21.
So as Ora takes in everything from dancefloor bangers, stauncher hip-hop inspired tracks, breezy catchy pop, and even a lovelorn ballad or two, it's in the same territory that the likes of Rihanna, Nicki Minaj and Beyonce have charted so dominantly in recent years.
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She's at her best on tougher songs (when she sounds more akin to Minaj or even Missy Elliot), like biting stealth opener Facemelt, on the lashing oonst and vocal serenades of Radioactive, and when she exhibits bad girl brattiness with lines like "I wanna party and bullshit" (borrowed from Notorious B.I.G.) on first single How We Do (Party).
So perhaps the best is yet to come from this up-and-comer.
Verdict: Hits and a few misses from dance pop debutante.
Buy Rita Ora's new album here.