"Modern dating is a complicated business - but stripped of everything that defines us, what do we really find physically attractive?" the program asks.
First, the answer to the question you're all wondering: yes, this show is packed with full-frontal, uncensored nudity. What's more, as the prospective daters are hidden behind screens which gradually raise from the ground up, revealing their faces last, so there's a strong emphasis on their...ahem, other assets:
Viewers rushed to Twitter to voice their opinions about the bizarre show. Let's just say the phrase "a new low" got quite the workout.
And as the show wears on, host Anna Richardson asks contestants a series of probing, investigative questions to better ascertain just what they're looking for in a potential mate:
Among the contestants on this first episode was Matty, a man with a large elephant tattoo surrounding his genitals (we'll leave you to guess where his trunk was). Matty caused the show's biggest WTF moment when he appeared to get rather...excited in the presence of Mal, a bisexual lingerie designer who eventually chose him as her date.
You don't get that on The Bachelor now, do you?
