Avaaz believes further controversy among Yahoo's workforce due to the anti-ivory campaign will deal a blow to the company and make it reconsider what is an effective endorsement of the trade.
Ivory sales on Yahoo Japan have increased from around $2 million in 2010 to $7 million in 2014. Whilst Yahoo Japan is separate from the global Yahoo firm, the larger corporation still owns a large amount of its shares and has a direct impact on company policy.
Avaaz is running a petition asking Yahoo CEO Marissa Mayer, Yahoo Japan CEO Manabu Miyasaka, and all other companies allowing ivory sales online to stop selling the associated products.
In cooperation with WWF supporters and Leonardo DiCaprio, Avaaz's membership previously forced the Thai prime minister to end the unregulated ivory market in that country, thanks to an innumerable amount of comments left on her Facebook page, showing that the power is still, at least partially, in citizens' hands.
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