Yahoo! completes Overture purchase

Yahoo! - owner of the world's most-used internet site - has completed its purchase of Overture Services for US$1.8 billion ($3.1 billion) in stock and cash, gaining Overture's technology for inserting advertising into web search results.

Yahoo! said it would use Overture's technology to place more ads in parts of its website other than search, including the online shopping, travel and yellow-page phone directories.