KEY POINTS:
While the 2007 Rugby World Cup is projected to boost the French economy by as much as 8 billion euros, New Zealand businesses are reporting a mixed bag.
The times of day that games will be played and distance from the action means there may be little in it for firms back home even if the All Blacks win.
The sports clothing firm Canterbury does not have the rights to All Blacks' jerseys and accessories, so the World Cup isn't boosting their sales by much.
"It has given us additional revenue but nothing significant. We're talking thousands, rather than hundreds of thousands," the company's NZ wholesale sales manager Dwaynne Barrie said.
He said while the company sponsors the Wallabies, South Africa, Japan, Scotland and Ireland, there are a limited number of fans buying their jerseys in New Zealand.
"If we had the All Blacks then it would be a different story," Mr Barrie said.
The company with the rights to the All Blacks is adidas and the clothing store Champions of the World stocks the jumpers.
Its general manager Cameron Evans said a $250 commemorative All Blacks jumper has sold well.
He said the World Cup range released by adidas this year had been increased to include a cap and a polo shirt and they were proving popular.
Lion Nathan's corporate director Liz Reid said the company is not expecting any huge lift in beer sales.
"Because of the times and days of the week we'll see some but not a huge amount," Ms Reid said.
She said there may be an increase in wholesale sales but people are unlikely to be going to the pubs.
DB Brewery spokeswoman Georgina Hammond said the company has increased brewing levels but she could not say by how much.
She said because the company had the local brewing rights to the sponsoring beer Heineken, sales were increasing.
