The plot to oust Uber chief executive Travis Kalanick began almost the moment he announced last week that he was taking a temporary break from the celebrated technology company amid a series of a scandals.
The audacious effort to end Kalanick's run atop one of the Silicon Valley's most successful companies was led by one of the company's own board members, Bill Gurley, a major investor, according to two people familiar with the board's thinking.
Even as Uber's board of directors publicly appeared to support him last week, Gurley, a legendary venture capitalist and early Kalanick backer, rounded up other Uber investors who also believed that Kalanick simply could not return to the ride-hailing company he co-founded and grew from small start-up to a company worth an estimated US$69 billion, according to the people, who spoke on condition of anonymity due to the confidential nature of the discussions. Gurley didn't respond to a request for comment.
Uber had been rocked by an unrelenting parade of controversies, including allegations of widespread sexual harrassment and a series of executive departures that culminated in the board last Tuesday adopting 47 reforms aimed at overhauling Uber's workplace. That's when Kalanick, 40, said he would be taking an indefinite leave, in part, to allow him to grieve for his mother, who had died just weeks earlier.
But it was clear almost from the start that Kalanick's return to Uber was going to be contested, according to several people knowledgeable about what happened at Uber over the past week. From the moment his leave was announced, some people who knew Kalanick were sceptical that - based on how he had managed the company over eight years - he could change in the ways that would be necessary to allow him to return.
"Talking to other shareholders, most of us don't see how Travis can ever come back to Uber as CEO," one large Uber investor told The Washington Post the day after Kalanick began his leave, speaking on the condition of anonymity so he could discuss matters candidly. "A vacation doesn't fix what he suffers from."
Gurley's renegade band of investors lacked the power to force Kalanick to step down. They needed to persuade Kalanick to make the move on his own. He and his allies retained enough voting power to reject the shareholders' request.
So the investors began talking daily over email, in texts and meeting in person for coffee, according to one source. By the weekend, Gurley's venture capital firm, Silicon Valley-based Benchmark, began to pass around a draft of a letter urging Kalanick to voluntarily step down.
The letter - signed by five major Uber shareholders, including Gurley's Benchmark and other top names like Menlo Ventures, Chris Sacca's Lowercase Capital and mutual fund firm Fidelity Investments - demanded Kalanick's resignation. The shareholders began circulating a short list of who could replace him.
The investors' letter was sent to Uber's full board of directors, including Kalanick, on Tuesday - one week after Kalanick hadf announced his leave from the company. No other member of the board, aside from Gurley, had signed it. Even before Kalanick announced his leave, Gurley had tried to convince members of the board to push him out but was unsuccessful, according to a person familiar with the board's thinking.
After receiving the letter, Kalanick immediately called a member of Uber's board to ask what he should do, the two people knowledgeable about what transpired said. The board member advised Kalanick that he was still grieving from his mother's death and wouldn't be in the right emotional place for a drawn-out fight. He needed to do what is best for the company.
He should resign from his chief executive's role, although he would remain on Uber's board, the board member urged, according to one source, who would not name the board member Kalanick talked to.
That's what led to Kalanick to send an email just before midnight Tuesday in Silicon Valley to all 13,000 Uber employees that began, "I never thought I would be writing this."
The e-mail continued: "As you all know, I love Uber more than anything in the world, but at this difficult moment in my personal life, I have accepted a group of investors' request to step aside, so that Uber can go back to building rather than be distracted with another fight. I will continue to serve on the board, and will be available in any and all ways to help Uber become everything we've dreamed it would be."
And with that, Kalanick was out at Uber.
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Three months ago, as the series of scandals was beginning to swirl around Uber, Kalanick appeared before a group of Uber's female engineers in Palo Alto, California, for what was supposed to be an informal question-and-answer session.
It was a Friday afternoon in early March, and he looked drained.
For the moment, Kalanick did not know the meeting was being recorded, and he appeared to talk with unusual candor, displaying little of the bravado he used from CNBC to Davos to describe how Uber was going to change the world.
Kalanick admitted to the group he did not know exactly what to say about his company's challenges. He had just jotted some ideas down on the SUV ride over. The last few weeks had been rough, the criticism intense. He had even stopped going on the internet.
He said he had met with Facebook Chief Operating Officer Sheryl Sandberg to discuss Facebook's unconscious bias training. But Kalanick did not propose a plan to replicate that kind of training or any other concrete ideas. He only conveyed a vague notion that something needed to change.
"I've just been thinking a lot because of the cultural change that we've got to go through," he said, according to a little-noticed recording that Uber put on YouTube.
In Uber's culture troubles, critics saw echoes of Kalanick's own excesses. The board of directors investigation revealed a cutthroat workplace that often turned a blind eye to problems.
The board adopted 47 recommendations for addressing the issues, including more management training and a rethinking of Uber's 14 cultural values, items that Kalanick himself was instrumental in creating.
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The idea for Uber was born in 2008, when Kalanick and tech entrepreneur Garrett Camp were attending a computer conference in Paris and tossing out ideas late one night. It's an origin story often shared by the two men. Camp noted how hard it was to get a taxi, especially in San Francisco, where Uber would eventually be based. He floated the idea of hiring some limos and some drivers and connecting them to an iPhone app that allowed for an on-demand taxi service. Kalanick loved it.
The duo brought different qualities to the company, Kalanick said in a 2011 interview on Jason Calacanis' web show about start-ups.
"Uber is very classy, and it's very efficient," Kalanick said.
Camp brought the classiness, he said, and "I bring the gnarly math efficiency to the business."
Ubercab, as it was called, was launched in early 2009 with "90 per cent of the original vision there," Camp recalled last year in an interview at a tech conference. Kalanick was involved only on a part-time basis, until he took control the following year as he recognized the company's potential.
Camp, who in recent years has stepped back into an advisory role, credited Kalanick with leading Uber to some of its greatest innovations, including Uber Pool, which offers lower rates for shared rides, and the push into driverless vehicles.
In recent years, Kalanick had hinted at even greater ambitions, saying he considers Uber to be in the early days of becoming a robotics company.
On Tuesday, Camp published a post on the website Medium arguing that Uber's problems were "growing pains."
"Over the years we have neglected parts of our culture as we have focused on growth," Camp wrote. He noted that Uber had a new executive team in place, appointed in Kalanick's absence, but his post did not mention what would happen to his co-founder.
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Kalanick has displayed a fierce entrepreneurial streak since he was a teenager. The summer after graduating high school, he sold knife sets door-to-door in Los Angeles, where he grew up in an upper middle-class home, and tutored students for the SAT. (Kalanick had told Calacanis he scored an impressive 1580 out of 1600 on his SAT.)
As a freshman at UCLA, he launched his first company - an SAT prep course. He then started his first tech company, a file-sharing service called Scour, which brought him the attention of both curious investors and the entertainment companies whose movies and songs his service allowed to be traded among computer users. Scour was sued for billions of dollars and forced into bankruptcy protection.
He was talking this big game about destroying the world - disrupting cabs - but I thought he was harmless. I underestimated his skills.
That led to his next venture, Red Swoosh, a networking company, which was acquired by Akamai for US$23 million in 2007. It also introduced Kalanick to one of his earliest mentors, tech investor and sports team owner Mark Cuban.
"He was driven. Smart. Relentless. He was willing to do any job, and he did," Cuban recalled.
But Cuban, like a couple of other people contacted for this article who knew Kalanick in the early days of his tech career, said he has not spoken to Kalanick in years. Some Uber investors said Kalanick has become difficult to reach, too.
The same sharp-elbowed, aggressive tactics that allowed Uber to expand rapidly worldwide also earned Kalanick a fair number of enemies.
Sarah Lacy, a veteran journalist who founded the Silicon Valley news site PandoDaily, recalled how she and Kalanick started out as friends before Uber took off.
At a dinner party in San Francisco, she heard Kalanick describe this new service he was launching. She loved the idea. Getting a cab was impossible. She said the taxi industry was ripe for disruption.
"He was talking this big game about destroying the world - disrupting cabs - but I thought he was harmless," Lacy said. "I underestimated his skills."
As Uber grew, Lacy and her writers repeatedly clashed with Kalanick and the company. They wrote articles critical of how Uber treated its drivers and how female riders, in particular, faced harassment. The tension boiled over in 2014 when a BuzzFeed journalist heard Uber executives float a plan to research the private lives of writers whose coverage they did not like, particularly Lacy.
"They wanted to go after my family," Lacy said. "I've been in the valley for 20 years. This is not normal."
The backlash against Uber was immediate. Kalanick and other Uber leaders apologised.
But the company's aggressive, no-holds-barred culture seemed to continue at the company, leading to a fresh wave of crises this year.
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In mid-February, as Uber was still dealing with a "Delete Uber" social-media campaign that took off when it appeared the company was profiting from an airport protest over President Donald Trump's first immigration ban, a former Uber engineer published a blog post titled "Reflecting on one very, very strange year at Uber."
Susan Fowler described being hit on by her supervisor on her first day on the job, a human resources department uninterested in her complaints and a workplace where back-stabbing and ruthless competition were the norm.
The post might have been dismissed as the wild musings of a disgruntled worker. But it bulleted across Silicon Valley and beyond, illustrating how fragile Uber's reputation was in the tech world. Within days, Kalanick was publicly apologising and said a law firm would delve into Uber's culture.
Less than four weeks later, Kalanick was standing in front of that group of female engineers. And Fowler's allegations were just one of the problems his company faced.
In the preceding weeks, Google's Waymo had sued Uber claiming it used stolen technology in its driverless cars, and Uber executive Amit Singhal had been forced to leave after it was learned he had failed to disclose sexual-harassment allegations at his former job at Google.
Days earlier, Kalanick had to apologise for a video of him arguing with an Uber driver in San Francisco over whether the company had cut its pay for drivers.
Now, at Uber's Palo Alto campus, an image flashed on the whiteboard next to Kalanick. It was a picture of the "Fearless Girl" statue installed across from the famous "Charging Bull" statue outside the New York Stock Exchange.
Kalanick said he had been inspired by the "Fearless Girl," but recognised that facing down metaphorical bulls at work all day, "it just eventually wears you down. It can be hard. I think it's partially why the last few week have been so tough."
If coming to work "feels like that," he said, pointing at the raging bull, "that's something that's just unacceptable."