Thursday, 18 August 2022
Meet the JournalistsPremiumAucklandWellingtonCanterbury/South Island
CrimePoliticsHealthEducationEnvironment and ClimateNZ Herald FocusData journalismKāhu, Māori ContentPropertyWeather
Small BusinessOpinionPersonal FinanceEconomyBusiness TravelCapital Markets
Politics
Premium SportRugbyCommonwealth GamesCricketRacingNetballBoxingLeagueFootballSuper RugbyAthleticsBasketballMotorsportTennisCyclingGolfAmerican SportsHockeyUFC
NZH Local FocusThe Northern AdvocateThe Northland AgeThe AucklanderWaikato HeraldBay of Plenty TimesHawke's Bay TodayRotorua Daily PostWhanganui ChronicleStratford PressManawatu GuardianKapiti NewsHorowhenua ChronicleTe Awamutu Courier
Covid-19
Te Rito
Te Rito
OneRoof PropertyCommercial Property
Open JusticeVideoPodcastsTechnologyWorldOpinion
SpyTVMoviesBooksMusicCultureSideswipeCompetitions
Fashion & BeautyFood & DrinkRoyalsRelationshipsWellbeingPets & AnimalsVivaCanvasEat WellCompetitionsRestaurants & Menus
New Zealand TravelAustralia TravelInternational Travel
Our Green FutureRuralOneRoof Property
Career AdviceCorporate News
Driven MotoringPhotos
SudokuCodecrackerCrosswordsWordsearchDaily quizzes
Classifieds
KaitaiaWhangareiDargavilleAucklandThamesTaurangaHamiltonWhakataneRotoruaTokoroaTe KuitiTaumarunuiTaupoGisborneNew PlymouthNapierHastingsDannevirkeWhanganuiPalmerston NorthLevinParaparaumuMastertonWellingtonMotuekaNelsonBlenheimWestportReeftonKaikouraGreymouthHokitikaChristchurchAshburtonTimaruWanakaOamaruQueenstownDunedinGoreInvercargill
NZ HeraldThe Northern AdvocateThe Northland AgeThe AucklanderWaikato HeraldBay Of Plenty TimesRotorua Daily PostHawke's Bay TodayWhanganui ChronicleThe Stratford PressManawatu GuardianKapiti NewsHorowhenua ChronicleTe Awamutu CourierVivaEat WellOneRoofDriven MotoringThe CountryPhoto SalesNZ Herald InsightsWatchMeGrabOneiHeart RadioRestaurant Hub

Advertisement

Advertise with NZME.
Business

What to expect from Apple's 'One more thing' event

2 Nov, 2020 09:39 PM3 minutes to read
Photo / Getty

Photo / Getty

Chris Keall
By
Chris Keall

Chris Keall is the technology editor and a senior business writer for the NZ Herald

VIEW PROFILE

Channelling a trademark line from the late Steve Jobs, Apple today posted a "One more thing" invite at an online event on November 10 at 10am (7am, Nov 11 NZT).

Read More

  • Who's up, who's down, in smartphone market share
  • Apple agrees to replace AirPods Pro for free after sound issues prove impossible to fix

Most pundits expect the company to announce its first Mac computers running its own processors, rather than those made by long-time partner Intel (the clue: an AR "easter egg" in the invite that showed the Apple logo raising and lowering like a laptop lid).

Apple confirmed in late June that it would switch to its own silicon - so it's now just a matter of when Intel will exit stage left.

"Most important, this means that iOS and iPadOS applications will be able to run natively on MacOS in the future, making it easier for Apple's 23 million developer partners to create applications across all Apple products," Morgan Stanley analyst Katy Huberty wrote in a note to investors this summer.

Advertisement

Advertise with NZME.

Morgan Stanley analyst Katy Huberty said the move would further cement Apple's control cover its computers.

"Most important, this means that iOS and iPadOS applications will be able to run natively on MacOS in the future, making it easier for Apple's 23 million developer partners to create applications across all Apple products," she said in a research note.

CEO Tim Cook said at the mid-year announcement, "From the beginning, the Mac has always embraced big changes to stay at the forefront of personal computing. Today we're announcing our transition to Apple silicon, making this a historic day for the Mac. With its powerful features and industry-leading performance, Apple silicon will make the Mac stronger and more capable than ever."

It's also possible the November 10 event will feature the long-awaited release date for macOS Big Sur and two rumoured, Christimas-friendly products: over-ear AirPods Studio headphones and AirTags - a Tile-like device tracker.

The November 10 effort comes on the heels of events announcing new Watches, iPads and the iPhone 12 line.

Last week, Apple reported increased quarterly revenue but a slip in profit as iPhone sales slumped - pinned on Covid, and punters waiting for the new 12) but MacBook and iPad sales boomed on the back of the work-from-home surge.

Related articles

Business

Varsity's new policy 'to make sure staff don't hit the wall'

31 Oct 09:30 PM
Business

Why the tech sector is defying the recession - and what's next

31 Oct 07:00 PM
Business

Founding CEO out, $11m raise as Guy Haddleton retools startup

30 Oct 04:32 AM
Business

Rocket Lab backer tech titans spending most to beat Trump

27 Oct 11:38 PM

For the three months to September 30, Apple reported iPhone sales of US$26.44b, down 20 per cent year-on-year by dollar value, but Mac sales that jumped by a third to US$9.03B and iPad sales that surged from US$4.6b to US$6.8b.

Advertisement

Advertise with NZME.

Latest from Business

Sport|Rugby

'Unanimous': Foster keeps job, Schmidt elevated to attack coach

17 Aug 03:10 AM
Business

Airbnb is rolling out new screening tools to stop parties

17 Aug 06:47 AM
Premium
Business

Why mortgage rates may have peaked despite big OCR hike

17 Aug 05:42 AM
Premium
Business

Banks stick with their NZ milk price forecasts

17 Aug 05:40 AM
Premium
Business

Māori tokenism in ads: Is it causing more harm than good?

17 Aug 05:38 AM

Most Popular

Premium
NZ's highest paid CEO: Fletcher boss takes home $6.58m
Business

NZ's highest paid CEO: Fletcher boss takes home $6.58m

17 Aug 05:30 AM
Adrian Orr fronts media after RBNZ hikes OCR by 50bp
Business

Adrian Orr fronts media after RBNZ hikes OCR by 50bp

17 Aug 02:00 AM
'Incredibly unsettling': Police update on suitcase homicide mystery
New Zealand|Crime

'Incredibly unsettling': Police update on suitcase homicide mystery

17 Aug 01:32 AM

Advertisement

Advertise with NZME.
About NZMEHelp & SupportContact UsSubscribe to NZ HeraldHouse Rules
Manage Your Print SubscriptionNZ Herald E-EditionAdvertise with NZMEBook Your AdPrivacy Policy
Terms of UseCompetition Terms & ConditionsSubscriptions Terms & Conditions
© Copyright 2022 NZME Publishing Limited
TOP