Global media planning and buying agency Starcom MediaVest Group has picked up Coca-Cola accounts worth an estimated US$380 million ($594 million).
It successfully pitched for Coke's US and China media accounts, with the China pitch led by Auckland-based Kevin Malloy.
Starcom won the US$350 million US media account from Universal McCann and the US$30 million China business from Zenith Optimedia.
Starcom wins $600m Coca-Cola accounts
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