Here are six things you might send out to stay in touch over a twelve month period with potential prospects for your real estate services.
1: An interesting article on '10 reasons why now is a great time to buy (or sell) real estate.'
This is something you could easily write in an hour or two.
And because your name is on this article it will also have the extra benefit of positioning you as an expert on real estate at the same time.
2: A copy of 4-6 positive testimonials from some of your delighted real estate clients.
Positive client testimonials are one of the most powerful ways to convince potential clients that using your business is a smart choice.
3: A packet of Easter Eggs with a hand written note at Easter.
The note could say something low key like this:
"Hi Mary, just a quick note to let you know that if you would like some helpful ideas on how to get a great price when you sell your home I'm here to help.
In the meantime here is a packet of Easter Eggs with my compliments.
Kind regards.
Your name."
A note and small gift like this is totally unexpected and a great way to get people remembering you positively. Even if they don't use your services themselves they could still easily recommend your real estate services to other people they know.
4: A short letter along with an interesting article on why we procrastinate on the most important things in our life. (Things like money, health, and relationships.)
The letter would talk about how good it is to make a decision in important areas of your life and how you are there to help them when they make that decision to buy or sell a property.
5: A copy of a short article called '7 quick tips to get a good price when you sell your home'. Obviously one of the tips would be 'Use a helpful real estate agent like me.'
6: A scratch and win Lotto ticket.
(When you send out something like this you could include a note that explains why you've sent it.)
"Hi Sue, I've enclosed a fun instant scratch and win lotto ticket. In the next 15 seconds you could potentially win $50,000.
Now you may not win big.
However when you use my real estate services I can guarantee I will do my best to make sure you get the highest possible price when you sell.
This could easily be worth thousands of dollars more in your pocket.
I'm here to help when needed.
Kind regards. Your name."
This type of letter and unexpected gift is an excellent low cost way to build a great relationship with potential real estate clients.
Now when you add up what you have invested in staying in touch with each potential real estate client it works out to about $25 per person over a 12 month period.
So if you do this with 100 potential clients you will have invested around $2,500.
The good news is that just one sale from any one of these clients will cover your total investment many times over.
And best of all you will now have a wonderful relationship with 100 people who can easily recommend your real estate services at any time.
The 'Rule of Six' is an interesting marketing strategy to use with potential clients and customers and I recommend you consider testing it in your own business as well.
Action Exercise:
Choose 25-50 potential customers that you will use the 'Rule of Six' marketing strategy with.
What will you send each potential customer in the six added value communications you have with them over the next twelve months?
'For me, being memorable is more important than winning.' - Ricki Lake
Graham McGregor is a consultant specialising in memorable marketing.
You can download his 396 page 'Unfair Business Advantage' Ebook at
no charge from www.theunfairbusinessadvantage.com 
