NZ Herald
  • Home
  • Latest news
  • Herald NOW
  • Video
  • New Zealand
  • Sport
  • World
  • Business
  • Entertainment
  • Podcasts
  • Quizzes
  • Opinion
  • Lifestyle
  • Travel
  • Viva
  • Weather

Subscriptions

  • Herald Premium
  • Viva Premium
  • The Listener
  • BusinessDesk

Sections

  • Latest news
  • New Zealand
    • All New Zealand
    • Crime
    • Politics
    • Education
    • Open Justice
    • Scam Update
  • Herald NOW
  • On The Up
  • World
    • All World
    • Australia
    • Asia
    • UK
    • United States
    • Middle East
    • Europe
    • Pacific
  • Business
    • All Business
    • MarketsSharesCurrencyCommoditiesStock TakesCrypto
    • Markets with Madison
    • Media Insider
    • Business analysis
    • Personal financeKiwiSaverInterest ratesTaxInvestment
    • EconomyInflationGDPOfficial cash rateEmployment
    • Small business
    • Business reportsMood of the BoardroomProject AucklandSustainable business and financeCapital markets reportAgribusiness reportInfrastructure reportDynamic business
    • Deloitte Top 200 Awards
    • CompaniesAged CareAgribusinessAirlinesBanking and financeConstructionEnergyFreight and logisticsHealthcareManufacturingMedia and MarketingRetailTelecommunicationsTourism
  • Opinion
    • All Opinion
    • Analysis
    • Editorials
    • Business analysis
    • Premium opinion
    • Letters to the editor
  • Politics
  • Sport
    • All Sport
    • OlympicsParalympics
    • RugbySuper RugbyNPCAll BlacksBlack FernsRugby sevensSchool rugby
    • CricketBlack CapsWhite Ferns
    • Racing
    • NetballSilver Ferns
    • LeagueWarriorsNRL
    • FootballWellington PhoenixAuckland FCAll WhitesFootball FernsEnglish Premier League
    • GolfNZ Open
    • MotorsportFormula 1
    • Boxing
    • UFC
    • BasketballNBABreakersTall BlacksTall Ferns
    • Tennis
    • Cycling
    • Athletics
    • SailingAmerica's CupSailGP
    • Rowing
  • Lifestyle
    • All Lifestyle
    • Viva - Food, fashion & beauty
    • Society Insider
    • Royals
    • Sex & relationships
    • Food & drinkRecipesRecipe collectionsRestaurant reviewsRestaurant bookings
    • Health & wellbeing
    • Fashion & beauty
    • Pets & animals
    • The Selection - Shop the trendsShop fashionShop beautyShop entertainmentShop giftsShop home & living
    • Milford's Investing Place
  • Entertainment
    • All Entertainment
    • TV
    • MoviesMovie reviews
    • MusicMusic reviews
    • BooksBook reviews
    • Culture
    • ReviewsBook reviewsMovie reviewsMusic reviewsRestaurant reviews
  • Travel
    • All Travel
    • News
    • New ZealandNorthlandAucklandWellingtonCanterburyOtago / QueenstownNelson-TasmanBest NZ beaches
    • International travelAustraliaPacific IslandsEuropeUKUSAAfricaAsia
    • Rail holidays
    • Cruise holidays
    • Ski holidays
    • Luxury travel
    • Adventure travel
  • Kāhu Māori news
  • Environment
    • All Environment
    • Our Green Future
  • Talanoa Pacific news
  • Property
    • All Property
    • Property Insider
    • Interest rates tracker
    • Residential property listings
    • Commercial property listings
  • Health
  • Technology
    • All Technology
    • AI
    • Social media
  • Rural
    • All Rural
    • Dairy farming
    • Sheep & beef farming
    • Horticulture
    • Animal health
    • Rural business
    • Rural life
    • Rural technology
    • Opinion
    • Audio & podcasts
  • Weather forecasts
    • All Weather forecasts
    • Kaitaia
    • Whangārei
    • Dargaville
    • Auckland
    • Thames
    • Tauranga
    • Hamilton
    • Whakatāne
    • Rotorua
    • Tokoroa
    • Te Kuiti
    • Taumaranui
    • Taupō
    • Gisborne
    • New Plymouth
    • Napier
    • Hastings
    • Dannevirke
    • Whanganui
    • Palmerston North
    • Levin
    • Paraparaumu
    • Masterton
    • Wellington
    • Motueka
    • Nelson
    • Blenheim
    • Westport
    • Reefton
    • Kaikōura
    • Greymouth
    • Hokitika
    • Christchurch
    • Ashburton
    • Timaru
    • Wānaka
    • Oamaru
    • Queenstown
    • Dunedin
    • Gore
    • Invercargill
  • Meet the journalists
  • Promotions & competitions
  • OneRoof property listings
  • Driven car news

Puzzles & Quizzes

  • Puzzles
    • All Puzzles
    • Sudoku
    • Code Cracker
    • Crosswords
    • Cryptic crossword
    • Wordsearch
  • Quizzes
    • All Quizzes
    • Morning quiz
    • Afternoon quiz
    • Sports quiz

Regions

  • Northland
    • All Northland
    • Far North
    • Kaitaia
    • Kerikeri
    • Kaikohe
    • Bay of Islands
    • Whangarei
    • Dargaville
    • Kaipara
    • Mangawhai
  • Auckland
  • Waikato
    • All Waikato
    • Hamilton
    • Coromandel & Hauraki
    • Matamata & Piako
    • Cambridge
    • Te Awamutu
    • Tokoroa & South Waikato
    • Taupō & Tūrangi
  • Bay of Plenty
    • All Bay of Plenty
    • Katikati
    • Tauranga
    • Mount Maunganui
    • Pāpāmoa
    • Te Puke
    • Whakatāne
  • Rotorua
  • Hawke's Bay
    • All Hawke's Bay
    • Napier
    • Hastings
    • Havelock North
    • Central Hawke's Bay
    • Wairoa
  • Taranaki
    • All Taranaki
    • Stratford
    • New Plymouth
    • Hāwera
  • Manawatū - Whanganui
    • All Manawatū - Whanganui
    • Whanganui
    • Palmerston North
    • Manawatū
    • Tararua
    • Horowhenua
  • Wellington
    • All Wellington
    • Kapiti
    • Wairarapa
    • Upper Hutt
    • Lower Hutt
  • Nelson & Tasman
    • All Nelson & Tasman
    • Motueka
    • Nelson
    • Tasman
  • Marlborough
  • West Coast
  • Canterbury
    • All Canterbury
    • Kaikōura
    • Christchurch
    • Ashburton
    • Timaru
  • Otago
    • All Otago
    • Oamaru
    • Dunedin
    • Balclutha
    • Alexandra
    • Queenstown
    • Wanaka
  • Southland
    • All Southland
    • Invercargill
    • Gore
    • Stewart Island
  • Gisborne

Media

  • Video
    • All Video
    • NZ news video
    • Herald NOW
    • Business news video
    • Politics news video
    • Sport video
    • World news video
    • Lifestyle video
    • Entertainment video
    • Travel video
    • Markets with Madison
    • Kea Kids news
  • Podcasts
    • All Podcasts
    • The Front Page
    • On the Tiles
    • Ask me Anything
    • The Little Things
  • Cartoons
  • Photo galleries
  • Today's Paper - E-editions
  • Photo sales
  • Classifieds

NZME Network

  • Advertise with NZME
  • OneRoof
  • Driven Car Guide
  • BusinessDesk
  • Newstalk ZB
  • Sunlive
  • ZM
  • The Hits
  • Coast
  • Radio Hauraki
  • The Alternative Commentary Collective
  • Gold
  • Flava
  • iHeart Radio
  • Hokonui
  • Radio Wanaka
  • iHeartCountry New Zealand
  • Restaurant Hub
  • NZME Events

SubscribeSign In
Advertisement
Advertise with NZME.
Home / Business

Self-driving cars tipped to pick up the pace

Grant Bradley
By Grant Bradley
Deputy Editor - Business·NZ Herald·
29 May, 2015 05:00 PM4 mins to read

Subscribe to listen

Access to Herald Premium articles require a Premium subscription. Subscribe now to listen.
Already a subscriber?  Sign in here

Listening to articles is free for open-access content—explore other articles or learn more about text-to-speech.
‌
Save

    Share this article

Google says it will begin testing a new line of its autonomous vehicles, bringing as many as 25 custom-built self-driving cars to the streets. Photo / AP

Google says it will begin testing a new line of its autonomous vehicles, bringing as many as 25 custom-built self-driving cars to the streets. Photo / AP

Systems that drive autonomous vehicles benefit from never getting tired or distracted by texts.

Self-driving cars are expected to be in commercial production and widely used by 2017, which a pioneer in the field, Google, says could cut road accidents.

A meeting of transport leaders in Germany has heard that a wide range of models are expected to be on the market by 2030.

While Google this month extended a trial of the autonomous cars near its Mountain View headquarters, in another US state, Montana, driverless trucks are being used.

While the technology has been used in mines and ports, the autonomous vehicles are seen as a big transport trend over the next decade.

Advertisement
Advertise with NZME.
Advertisement
Advertise with NZME.

Google X head of public policy Sarah Hunter told the International Transport Forum (ITF) summit in Leipzig that software advances and the rate of processing of data from vehicle sensors offered the next step.

"My own view is that software offers a really great technological breakthrough."

Hunter said more sedate bubble cars now being road tested by Google are the future specifically.

"I'm often asked what automation means — the Hollywood version is not the truth, the robot car you see in The Jetsons, The Terminator or Star Wars is not what automation means to me."

Advertisement
Advertise with NZME.

For Google, fully autonomous cars (or planes) just require a destination command.

"It can take you from A to B without you ever having to be involved," she said. "It's so autonomous it doesn't need brakes or a steering wheel."

Road accidents are a leading cause of death, with about 3500 people a day dying worldwide, and more than 90 per cent of accidents caused by human error.

She said human error also caused most aircraft crashes.

Discover more

Business

Has Google already peaked?

24 May 01:40 AM
Business

Carmakers' automated dilemma: How to keep drivers from feeling like robots

25 May 01:37 AM
Business

Hints dropped for Apple car

28 May 02:36 AM
World

Humans can't win against killer robots

28 May 05:00 PM

Systems driving autonomous vehicles had the benefit of never getting tired or distracted by text messages.

"We're pretty confident we can make a difference to these [crash] statistics," Hunter said.

"We have to be realistic we're not going to remove accidents from the street but we have to keep in mind the bigger picture."

ITF studies have concluded that a further radical shift would be achieved by the widespread adoption of sharing autonomous cars.

Up to nine out of 10 conventional cars could become redundant under certain circumstances.

"Vast amounts of public space would be freed up for other uses in such a scenario," the ITF said.

Advertisement
Advertise with NZME.

While a potential benefit of more automated driving is improved road safety, 99.9 per cent of driving by humans involved no crashes.

The test for autonomous cars will be how well they can replicate the crash-free performance of human drivers. Results from early prototypes are promising, but new types of crashes may emerge, such as during hand-over of control, when a computer gives the human occupant just seconds to react.

Full automation could be reached via two development paths — the first involving gradually improving automation in conventional vehicles, where human drivers can shift more of the driving task to these systems.

The second involves introducing cars without a human driver in limited situations — such as particular routes and low-speed operations — and then gradually expanding use.

The first path raised difficult issues of human-machine interaction, because the human must resume active control when prompted.

Self-driving cars could shake up the transport system. If deployed in fleet-wide systems, that would fundamentally reshape travel and impact on public transport and taxis.

Advertisement
Advertise with NZME.

The ITF research found that at a minimum, autonomous vehicle regulation should ensure safety and prevent market failures. "Yet, codifying requirements at an early stage can also cause the legal framework to lag, not lead. Some regulatory flexibility seems desirable — for instance allowing circumscribed uses, such as low-speed urban operation or motorway [use], before implementing a blanket set of rules," it said.

Google earlier this month announced it would begin testing a new line of its autonomous vehicles, bringing as many as 25 new custom-built self-driving cars to Mountain View streets. The bubble-shaped cars are the latest model developed by the company and follow an earlier test of about 20 Lexus SUVs equipped with self-driving software, logging about 16,000km a week. Reports say the Google team has done more than 1.6 million km of road driving the past 18 months, and in 11 crashes the fault lay with human motorists.

California regulators are currently working on new rules for enforcement and liability issues.

— Grant Bradley is in Leipzig courtesy of the International Transport Forum.

Save

    Share this article

Latest from Business

Premium
Property

‘Rather irrational’: Multimillionaire questions Healthy Homes rules

18 Jun 11:00 PM
Business|economy

Big four power firms near deal to secure Huntly's backup role

18 Jun 10:57 PM
GDPUpdated

Stronger than expected GDP signals no rate cut in July

18 Jun 10:47 PM

Audi offers a sporty spin on city driving with the A3 Sportback and S3 Sportback

sponsored
Advertisement
Advertise with NZME.

Latest from Business

Premium
‘Rather irrational’: Multimillionaire questions Healthy Homes rules

‘Rather irrational’: Multimillionaire questions Healthy Homes rules

18 Jun 11:00 PM

Peter Lewis is upgrading his 12 rentals but has questioned why others are exempt.

Big four power firms near deal to secure Huntly's backup role

Big four power firms near deal to secure Huntly's backup role

18 Jun 10:57 PM
Stronger than expected GDP signals no rate cut in July

Stronger than expected GDP signals no rate cut in July

18 Jun 10:47 PM
'Mismanaged': Expert calls for faster reform in NZ economy

'Mismanaged': Expert calls for faster reform in NZ economy

18 Jun 09:13 PM
Gold demand soars amid global turmoil
sponsored

Gold demand soars amid global turmoil

NZ Herald
  • About NZ Herald
  • Meet the journalists
  • Newsletters
  • Classifieds
  • Help & support
  • Contact us
  • House rules
  • Privacy Policy
  • Terms of use
  • Competition terms & conditions
  • Our use of AI
Subscriber Services
  • NZ Herald e-editions
  • Daily puzzles & quizzes
  • Manage your digital subscription
  • Manage your print subscription
  • Subscribe to the NZ Herald newspaper
  • Subscribe to Herald Premium
  • Gift a subscription
  • Subscriber FAQs
  • Subscription terms & conditions
  • Promotions and subscriber benefits
NZME Network
  • The New Zealand Herald
  • The Northland Age
  • The Northern Advocate
  • Waikato Herald
  • Bay of Plenty Times
  • Rotorua Daily Post
  • Hawke's Bay Today
  • Whanganui Chronicle
  • Viva
  • NZ Listener
  • Newstalk ZB
  • BusinessDesk
  • OneRoof
  • Driven Car Guide
  • iHeart Radio
  • Restaurant Hub
NZME
  • About NZME
  • NZME careers
  • Advertise with NZME
  • Digital self-service advertising
  • Book your classified ad
  • Photo sales
  • NZME Events
  • © Copyright 2025 NZME Publishing Limited
TOP