Unlock all articles by subscribing to this international offer

All Access Weekly

Herald Premium, Viva Premium, The Listener & BusinessDesk
Pay just
$15.75
$2
per week ongoing
See all offers
Already a subscriber? Sign in here
NZ Herald
  • Home
  • Latest news
  • Herald NOW
  • Video
  • New Zealand
  • Sport
  • World
  • Business
  • Entertainment
  • Podcasts
  • Quizzes
  • Opinion
  • Lifestyle
  • Travel
  • Viva
  • Weather

Subscriptions

  • Herald Premium
  • Viva Premium
  • The Listener
  • BusinessDesk

Sections

  • Latest news
  • New Zealand
    • All New Zealand
    • Crime
    • Politics
    • Education
    • Open Justice
    • Scam Update
  • Herald NOW
  • On The Up
  • World
    • All World
    • Australia
    • Asia
    • UK
    • United States
    • Middle East
    • Europe
    • Pacific
  • Business
    • All Business
    • MarketsSharesCurrencyCommoditiesStock TakesCrypto
    • Markets with Madison
    • Media Insider
    • Business analysis
    • Personal financeKiwiSaverInterest ratesTaxInvestment
    • EconomyInflationGDPOfficial cash rateEmployment
    • Small business
    • Business reportsMood of the BoardroomProject AucklandSustainable business and financeCapital markets reportAgribusiness reportInfrastructure reportDynamic business
    • Deloitte Top 200 Awards
    • CompaniesAged CareAgribusinessAirlinesBanking and financeConstructionEnergyFreight and logisticsHealthcareManufacturingMedia and MarketingRetailTelecommunicationsTourism
  • Opinion
    • All Opinion
    • Analysis
    • Editorials
    • Business analysis
    • Premium opinion
    • Letters to the editor
  • Politics
  • Sport
    • All Sport
    • OlympicsParalympics
    • RugbySuper RugbyNPCAll BlacksBlack FernsRugby sevensSchool rugby
    • CricketBlack CapsWhite Ferns
    • Racing
    • NetballSilver Ferns
    • LeagueWarriorsNRL
    • FootballWellington PhoenixAuckland FCAll WhitesFootball FernsEnglish Premier League
    • GolfNZ Open
    • MotorsportFormula 1
    • Boxing
    • UFC
    • BasketballNBABreakersTall BlacksTall Ferns
    • Tennis
    • Cycling
    • Athletics
    • SailingAmerica's CupSailGP
    • Rowing
  • Lifestyle
    • All Lifestyle
    • Viva - Food, fashion & beauty
    • Society Insider
    • Royals
    • Sex & relationships
    • Food & drinkRecipesRecipe collectionsRestaurant reviewsRestaurant bookings
    • Health & wellbeing
    • Fashion & beauty
    • Pets & animals
    • The Selection - Shop the trendsShop fashionShop beautyShop entertainmentShop giftsShop home & living
    • Milford's Investing Place
  • Entertainment
    • All Entertainment
    • TV
    • MoviesMovie reviews
    • MusicMusic reviews
    • BooksBook reviews
    • Culture
    • ReviewsBook reviewsMovie reviewsMusic reviewsRestaurant reviews
  • Travel
    • All Travel
    • News
    • New ZealandNorthlandAucklandWellingtonCanterburyOtago / QueenstownNelson-TasmanBest NZ beaches
    • International travelAustraliaPacific IslandsEuropeUKUSAAfricaAsia
    • Rail holidays
    • Cruise holidays
    • Ski holidays
    • Luxury travel
    • Adventure travel
  • Kāhu Māori news
  • Environment
    • All Environment
    • Our Green Future
  • Talanoa Pacific news
  • Property
    • All Property
    • Property Insider
    • Interest rates tracker
    • Residential property listings
    • Commercial property listings
  • Health
  • Technology
    • All Technology
    • AI
    • Social media
  • Rural
    • All Rural
    • Dairy farming
    • Sheep & beef farming
    • Horticulture
    • Animal health
    • Rural business
    • Rural life
    • Rural technology
    • Opinion
    • Audio & podcasts
  • Weather forecasts
    • All Weather forecasts
    • Kaitaia
    • Whangārei
    • Dargaville
    • Auckland
    • Thames
    • Tauranga
    • Hamilton
    • Whakatāne
    • Rotorua
    • Tokoroa
    • Te Kuiti
    • Taumaranui
    • Taupō
    • Gisborne
    • New Plymouth
    • Napier
    • Hastings
    • Dannevirke
    • Whanganui
    • Palmerston North
    • Levin
    • Paraparaumu
    • Masterton
    • Wellington
    • Motueka
    • Nelson
    • Blenheim
    • Westport
    • Reefton
    • Kaikōura
    • Greymouth
    • Hokitika
    • Christchurch
    • Ashburton
    • Timaru
    • Wānaka
    • Oamaru
    • Queenstown
    • Dunedin
    • Gore
    • Invercargill
  • Meet the journalists
  • Promotions & competitions
  • OneRoof property listings
  • Driven car news

Puzzles & Quizzes

  • Puzzles
    • All Puzzles
    • Sudoku
    • Code Cracker
    • Crosswords
    • Cryptic crossword
    • Wordsearch
  • Quizzes
    • All Quizzes
    • Morning quiz
    • Afternoon quiz
    • Sports quiz

Regions

  • Northland
    • All Northland
    • Far North
    • Kaitaia
    • Kerikeri
    • Kaikohe
    • Bay of Islands
    • Whangarei
    • Dargaville
    • Kaipara
    • Mangawhai
  • Auckland
  • Waikato
    • All Waikato
    • Hamilton
    • Coromandel & Hauraki
    • Matamata & Piako
    • Cambridge
    • Te Awamutu
    • Tokoroa & South Waikato
    • Taupō & Tūrangi
  • Bay of Plenty
    • All Bay of Plenty
    • Katikati
    • Tauranga
    • Mount Maunganui
    • Pāpāmoa
    • Te Puke
    • Whakatāne
  • Rotorua
  • Hawke's Bay
    • All Hawke's Bay
    • Napier
    • Hastings
    • Havelock North
    • Central Hawke's Bay
    • Wairoa
  • Taranaki
    • All Taranaki
    • Stratford
    • New Plymouth
    • Hāwera
  • Manawatū - Whanganui
    • All Manawatū - Whanganui
    • Whanganui
    • Palmerston North
    • Manawatū
    • Tararua
    • Horowhenua
  • Wellington
    • All Wellington
    • Kapiti
    • Wairarapa
    • Upper Hutt
    • Lower Hutt
  • Nelson & Tasman
    • All Nelson & Tasman
    • Motueka
    • Nelson
    • Tasman
  • Marlborough
  • West Coast
  • Canterbury
    • All Canterbury
    • Kaikōura
    • Christchurch
    • Ashburton
    • Timaru
  • Otago
    • All Otago
    • Oamaru
    • Dunedin
    • Balclutha
    • Alexandra
    • Queenstown
    • Wanaka
  • Southland
    • All Southland
    • Invercargill
    • Gore
    • Stewart Island
  • Gisborne

Media

  • Video
    • All Video
    • NZ news video
    • Herald NOW
    • Business news video
    • Politics news video
    • Sport video
    • World news video
    • Lifestyle video
    • Entertainment video
    • Travel video
    • Markets with Madison
    • Kea Kids news
  • Podcasts
    • All Podcasts
    • The Front Page
    • On the Tiles
    • Ask me Anything
    • The Little Things
  • Cartoons
  • Photo galleries
  • Today's Paper - E-editions
  • Photo sales
  • Classifieds

NZME Network

  • Advertise with NZME
  • OneRoof
  • Driven Car Guide
  • BusinessDesk
  • Newstalk ZB
  • Sunlive
  • ZM
  • The Hits
  • Coast
  • Radio Hauraki
  • The Alternative Commentary Collective
  • Gold
  • Flava
  • iHeart Radio
  • Hokonui
  • Radio Wanaka
  • iHeartCountry New Zealand
  • Restaurant Hub
  • NZME Events

SubscribeSign In
Advertisement
Advertise with NZME.
Home / Business

Rocket Lab reveals role in Firefly’s moon landing, investment banker rates it against Elon Musk’s SpaceX

Chris Keall
By Chris Keall
Technology Editor/Senior Business Writer·NZ Herald·
4 Mar, 2025 01:11 AM5 mins to read

Subscribe to listen

Access to Herald Premium articles require a Premium subscription. Subscribe now to listen.
Already a subscriber?  Sign in here

Listening to articles is free for open-access content—explore other articles or learn more about text-to-speech.
‌
Save

    Share this article

Markets with Madison: Inside Rocket Lab’s NASA site
Welcome to Wallops Island, Virginia. This episode takes you behind the construction of Rocket Lab’s Launch Complex-3 where it's preparing for Neutron rocket to take flight.
Video Player is loading.
Current Time 0:00
/
Duration 0:00
Loaded: 0%
0:00
Stream Type LIVE
Remaining Time -0:00
 
1x
    • Chapters
    • descriptions off, selected
    • captions settings, opens captions settings dialog
    • captions off, selected

      This is a modal window.

      Beginning of dialog window. Escape will cancel and close the window.

      Text
      Text Background
      Caption Area Background
      Font Size
      Text Edge Style
      Font Family

      End of dialog window.

      This is a modal window. This modal can be closed by pressing the Escape key or activating the close button.

      South Island regions dominate ASB economic rankings

      UP NEXT:

      Autoplay in
      3
      Disable Autoplay
      Cancel Video
      Welcome to Wallops Island, Virginia. This episode takes you behind the construction of Rocket Lab’s Launch Complex-3 where it's preparing for Neutron rocket to take flight.
      NOW PLAYING • Markets with Madison: Inside Rocket Lab’s NASA site
      Welcome to Wallops Island, Virginia. This episode takes you behind the construction of Rocket Lab’s Launch Complex-3 where it's preparing for Neutron rocket to take flight.

      Firefly’s Blue Ghost lander touched down on the moon on Monday morning with the help of software and solar panels made by Rocket Lab.

      Blue Ghost was the second private spacecraft to reach the lunar surface, but the first to execute a flawless landing.

      Last year, Intuitive Machines – like Firefly, a private operator based in Texas – and Japan’s space agency both landed craft on the lunar surface. But both toppled over, limiting the experiments they could carry out.

      China has also completed a successful moon landing, while craft from India, Russia, an Israeli non-profit and a Japanese company all crashed.

      That feeling you get when you look out the window and realize you’re almost home! T-4 days until we land in the Moon. Blue Ghost will reach her final destination no earlier than 2:34 am CST on March 2. We’ll start the joint livestream with @NASA at 1:20 am CST, approximately 75… pic.twitter.com/t5TN85zpmM

      — Firefly Aerospace (@Firefly_Space) February 26, 2025
      Unlock all articles by subscribing to this international offer

      All Access Weekly

      Herald Premium, Viva Premium, The Listener & BusinessDesk
      Pay just
      $15.75
      $2
      per week ongoing
      See all offers
      Already a subscriber? Sign in here
      Advertisement
      Advertise with NZME.
      Advertisement
      Advertise with NZME.

      Blue Ghost was launched on a SpaceX Falcon9, but used Rocket Lab’s Max Flight and Max Ground Data Software flight software “through all mission phases, including descent and landing”, the company said.

      Rocket Lab’s spacecraft operations team worked alongside Firefly’s Blue Ghost operations team in both Colorado and Texas in the United States.

      The work involved performing orbit determination, planning manoeuvre, generating commands and monitoring the lander’s on-board guidance, navigation, and control system health throughout the orbital and landing phases of the mission, the Kiwi-American firm said.

      Firefly's Blue Ghost lander's shadow on the Moon's surface during its lunar landing on Monday NZT.  Firefly and fellow Texan company Intuitive Machines are part of Nasa’s efforts to harness private enterprise to reduce the cost of taking scientific and technological payloads to the moon. For this mission, Nasa is paying Firefly US$101.5 million. Photo / Firefly Aerospace via AFP
      Firefly's Blue Ghost lander's shadow on the Moon's surface during its lunar landing on Monday NZT. Firefly and fellow Texan company Intuitive Machines are part of Nasa’s efforts to harness private enterprise to reduce the cost of taking scientific and technological payloads to the moon. For this mission, Nasa is paying Firefly US$101.5 million. Photo / Firefly Aerospace via AFP

      Rocket Lab also supplied three high-efficiency solar power assemblies, mounted on the lander’s sides and top deck, providing 400W of power over the mission’s 1470 operational hours (or 61 days, including 14 Earth days on the moon).

      Advertisement
      Advertise with NZME.

      Sir Peter Beck’s firm entered the spacecraft solar panel business by buying New Mexico-based SolAero for US$80 million ($142.4m) in 2022. In the purchase, it inherited marquee SolAero projects, including the solar panels used to power the James Webb Space Telescope.

      An image shot from Blue Ghost's top deck while in lunar orbit, showing the Moon's south pole on the far left. The Firefly craft was powered by solar panels made by Rocket Lab. Photo / Firefly Aerospace via AFP.
      An image shot from Blue Ghost's top deck while in lunar orbit, showing the Moon's south pole on the far left. The Firefly craft was powered by solar panels made by Rocket Lab. Photo / Firefly Aerospace via AFP.

      Last November, Rocket Lab finalised US$23.9m in Biden Administration “Chips Act” funding to double its production of radiation-hardened solar cells, labelled in a market filing as “important components for national defence and security satellites”.

      It also hired an extra 100 staff in high-paying roles. US President Donald Trump has attacked the legislation, saying the same outcome can be achieved with tariffs. New Mexico’s state Government chipped in a further US$25.5m in grants and tax incentives.

      The Blue Ghost moon lander at Firefly Aerospace headquarters in Cedar Park, Texas, on December 3, 2024. Photo / Getty Images
      The Blue Ghost moon lander at Firefly Aerospace headquarters in Cedar Park, Texas, on December 3, 2024. Photo / Getty Images

      Last week Rocket Lab revealed its largest increase in quarterly revenue since its 2021 Nasdaq debut - a 382% jump to US$132m.

      One of Beck’s goals has been to diversify Rocket Lab’s revenue beyond rocket launches.

      A note issued by Clare Capital overnight illustrated the progress made on that front in just the past year:

      Source / Clare Capital, Rocket Lab filings. CTS is cost to serve. SG&A is selling, general and administrative incentives.
      Source / Clare Capital, Rocket Lab filings. CTS is cost to serve. SG&A is selling, general and administrative incentives.

      The business seems poised for further growth.

      A new Rocket Lab assembly line in Auckland is cranking out dog bowl-sized flywheels, four of which (at US$120,000 a pop) work in tandem to orientate a satellite. It can produce several hundred per year.

      Amazon’s Project Kuiper, which will compete with Elon Musk’s Starlink, is a rumoured customer, but Rocket Lab won’t comment beyond noting the general boom in low-Earth orbit craft.

      And two Rocket Lab-designed spacecraft have been delivered to Nasa for a Mars mission scheduled for later this year. The two craft will be ferried to the Red Planet on a New Glenn rocket made by Jeff Bezos’ Blue Origin, then be deployed into orbit to study its atmosphere.

      Advertisement
      Advertise with NZME.

      Rocket Lab is also one of the firms chosen to pitch ideas for the US space agency’s multi-billion mission to retrieve Mars rocks and bring them to Earth - as soon as 2027, if it gets the green light.

      Rocket Lab founder and chief executive Sir Peter Beck in the Neutron's fairing.
      Rocket Lab founder and chief executive Sir Peter Beck in the Neutron's fairing.

      Rocket Lab (which has US$484m in cash) also booked another net loss (US$189m). The firm has always said it won’t get into the black until the launch of its much larger, crew-capable Neutron rocket - scheduled for a test launch later this year.

      Source / Clare Capital
      Source / Clare Capital

      Clare’s charts illustrate that Neutron will make Rocket Lab competitive with SpaceX in the medium-launch market.

      All going to plan, a Neutron launch will cost US$53m to US$70m for Space X’s Falcon 9 and carry a payload of up to 13 tonnes to low-Earth orbit (or about 30 times the Electron) to the Falcon 9’s 18 tonnes. That means the two firms will go toe-to-toe in terms of per-tonne pricing at around US$4m per launch.

      Discover more

      • Watch: Mark Rocket’s Kea Aerospace achieves stratospheric flight
      • Amazon recruits New Zealand roles for Project Kuiper

      Falcon also has a “Heavy” variant that can carry a 64-tonne manifest. But of 458 Falcon launches, only 11 - and only two last year - have been in that configuration.

      SpaceX is also testing Starship, which is expected to be able to carry a payload of between 100 and 150 tonnes into low-Earth orbit.

      Advertisement
      Advertise with NZME.
      Source / Clare Capital
      Source / Clare Capital

      Clare also illustrated that although Rocket Lab is the clear number two to SpaceX - no one else is close - the Kiwi-American firm’s record number of launches last year paled next to the velocity achieved by Musk’s outfit.

      That was 138 launches - many in-house for Starlink as it added its new Direct to Cell capability, as now adopted by partners including T-Mobile in the US and One NZ here.

      Bezos’ Blue Origin might be able to tap tens in billions of its founder’s fortune, but it only launched its first New Glenn rocket in January, following years of delays. The upper stage made it to orbit but a self-landing booster failed. The firm’s chief executive, David Limp, told the Wall Street Journal he’s aiming for six to eight New Glenn launches per year. The medium-size New Glenn can has a 45-tonne payload capacity. (Blue Origin also has a smaller rocket that has taken Bezos, William Shatner and others to the edge of space.)

      Chris Keall is an Auckland-based member of the Herald’s business team. He joined the Herald in 2018 and is the technology editor and a senior business writer.

      Save

        Share this article

      Latest from Business

      Premium
      Media Insider

      David Seymour v John Campbell: Act leader turns camera on broadcaster

      22 Jun 10:07 AM
      Premium
      Opinion

      Liam Dann: The upside to this painfully slow economic recovery

      22 Jun 07:00 AM
      Business

      $175k in costs awarded in $10 million Auckland mansion stoush

      22 Jun 05:32 AM

      Audi offers a sporty spin on city driving with the A3 Sportback and S3 Sportback

      sponsored
      Advertisement
      Advertise with NZME.
      Recommended for you
      “The Best Birthday Present I Ever Got”
      Sponsored Stories

      “The Best Birthday Present I Ever Got”

      22 Jun 12:00 PM
      How a Timaru mum of three budding chefs stretched her grocery shop
      Sponsored Stories

      How a Timaru mum of three budding chefs stretched her grocery shop

      22 Jun 12:00 PM
      Man, 23, turns himself in after Auckland market stabbing
      Crime

      Man, 23, turns himself in after Auckland market stabbing

      22 Jun 08:53 AM
      UFC legend Jon Jones retires, ending dominant yet controversial career
      UFC

      UFC legend Jon Jones retires, ending dominant yet controversial career

      22 Jun 08:36 AM
      Iranian missile strikes on Israeli regions leave 23 injured
      World

      Iranian missile strikes on Israeli regions leave 23 injured

      22 Jun 08:13 AM

      Latest from Business

      Premium
      David Seymour v John Campbell: Act leader turns camera on broadcaster

      David Seymour v John Campbell: Act leader turns camera on broadcaster

      22 Jun 10:07 AM

      Campbell asks if interview is 'weaponised'; Act says it's giving viewers the full picture.

      Premium
      Liam Dann: The upside to this painfully slow economic recovery

      Liam Dann: The upside to this painfully slow economic recovery

      22 Jun 07:00 AM
      $175k in costs awarded in $10 million Auckland mansion stoush

      $175k in costs awarded in $10 million Auckland mansion stoush

      22 Jun 05:32 AM
      Premium
      Property manager fined $3500 for breaching healthy homes standards

      Property manager fined $3500 for breaching healthy homes standards

      22 Jun 03:00 AM
      Gold demand soars amid global turmoil
      sponsored

      Gold demand soars amid global turmoil

      NZ Herald
      • About NZ Herald
      • Meet the journalists
      • Newsletters
      • Classifieds
      • Help & support
      • Contact us
      • House rules
      • Privacy Policy
      • Terms of use
      • Competition terms & conditions
      • Our use of AI
      Subscriber Services
      • NZ Herald e-editions
      • Daily puzzles & quizzes
      • Manage your digital subscription
      • Manage your print subscription
      • Subscribe to the NZ Herald newspaper
      • Subscribe to Herald Premium
      • Gift a subscription
      • Subscriber FAQs
      • Subscription terms & conditions
      • Promotions and subscriber benefits
      NZME Network
      • The New Zealand Herald
      • The Northland Age
      • The Northern Advocate
      • Waikato Herald
      • Bay of Plenty Times
      • Rotorua Daily Post
      • Hawke's Bay Today
      • Whanganui Chronicle
      • Viva
      • NZ Listener
      • Newstalk ZB
      • BusinessDesk
      • OneRoof
      • Driven Car Guide
      • iHeart Radio
      • Restaurant Hub
      NZME
      • About NZME
      • NZME careers
      • Advertise with NZME
      • Digital self-service advertising
      • Book your classified ad
      • Photo sales
      • NZME Events
      • © Copyright 2025 NZME Publishing Limited
      Unlock all articles by subscribing to this international offer

      All Access Weekly

      Herald Premium, Viva Premium, The Listener & BusinessDesk
      Pay just
      $15.75
      $2
      per week ongoing
      See all offers
      Already a subscriber? Sign in here
      TOP
      search by queryly Advanced Search