Westpac industry economist Paul Clark said the bigger firms were likely to evolve and flourish, as a cash-strapped economy was expected to make renting and leasing equipment a more attractive option than buying.
"I think there's going to be deterioration in balance sheets, a deterioration in financial positions, so it becomes cheaper to rent, at least in the short term," he said.
However, he said many smaller companies were expected to struggle and some would close their doors, particularly those heavily reliant on tourism, such as car rental firms.
Clark said many larger companies had already accelerated their online activity, in order to compete with the increased use of peer-to-peer lending by companies, such as construction firms, looking to make money off idle assets.
"It is becoming a threat to established players, because I am aware that in some cases some of these established players are actually supplying into those peer-to-peer networks."