NZ Herald
  • Home
  • Latest news
  • Herald NOW
  • Video
  • New Zealand
  • Sport
  • World
  • Business
  • Entertainment
  • Podcasts
  • Quizzes
  • Opinion
  • Lifestyle
  • Travel
  • Viva
  • Weather

Subscriptions

  • Herald Premium
  • Viva Premium
  • The Listener
  • BusinessDesk

Sections

  • Latest news
  • New Zealand
    • All New Zealand
    • Crime
    • Politics
    • Education
    • Open Justice
    • Scam Update
  • Herald NOW
  • On The Up
  • World
    • All World
    • Australia
    • Asia
    • UK
    • United States
    • Middle East
    • Europe
    • Pacific
  • Business
    • All Business
    • MarketsSharesCurrencyCommoditiesStock TakesCrypto
    • Markets with Madison
    • Media Insider
    • Business analysis
    • Personal financeKiwiSaverInterest ratesTaxInvestment
    • EconomyInflationGDPOfficial cash rateEmployment
    • Small business
    • Business reportsMood of the BoardroomProject AucklandSustainable business and financeCapital markets reportAgribusiness reportInfrastructure reportDynamic business
    • Deloitte Top 200 Awards
    • CompaniesAged CareAgribusinessAirlinesBanking and financeConstructionEnergyFreight and logisticsHealthcareManufacturingMedia and MarketingRetailTelecommunicationsTourism
  • Opinion
    • All Opinion
    • Analysis
    • Editorials
    • Business analysis
    • Premium opinion
    • Letters to the editor
  • Politics
  • Sport
    • All Sport
    • OlympicsParalympics
    • RugbySuper RugbyNPCAll BlacksBlack FernsRugby sevensSchool rugby
    • CricketBlack CapsWhite Ferns
    • Racing
    • NetballSilver Ferns
    • LeagueWarriorsNRL
    • FootballWellington PhoenixAuckland FCAll WhitesFootball FernsEnglish Premier League
    • GolfNZ Open
    • MotorsportFormula 1
    • Boxing
    • UFC
    • BasketballNBABreakersTall BlacksTall Ferns
    • Tennis
    • Cycling
    • Athletics
    • SailingAmerica's CupSailGP
    • Rowing
  • Lifestyle
    • All Lifestyle
    • Viva - Food, fashion & beauty
    • Society Insider
    • Royals
    • Sex & relationships
    • Food & drinkRecipesRecipe collectionsRestaurant reviewsRestaurant bookings
    • Health & wellbeing
    • Fashion & beauty
    • Pets & animals
    • The Selection - Shop the trendsShop fashionShop beautyShop entertainmentShop giftsShop home & living
    • Milford's Investing Place
  • Entertainment
    • All Entertainment
    • TV
    • MoviesMovie reviews
    • MusicMusic reviews
    • BooksBook reviews
    • Culture
    • ReviewsBook reviewsMovie reviewsMusic reviewsRestaurant reviews
  • Travel
    • All Travel
    • News
    • New ZealandNorthlandAucklandWellingtonCanterburyOtago / QueenstownNelson-TasmanBest NZ beaches
    • International travelAustraliaPacific IslandsEuropeUKUSAAfricaAsia
    • Rail holidays
    • Cruise holidays
    • Ski holidays
    • Luxury travel
    • Adventure travel
  • Kāhu Māori news
  • Environment
    • All Environment
    • Our Green Future
  • Talanoa Pacific news
  • Property
    • All Property
    • Property Insider
    • Interest rates tracker
    • Residential property listings
    • Commercial property listings
  • Health
  • Technology
    • All Technology
    • AI
    • Social media
  • Rural
    • All Rural
    • Dairy farming
    • Sheep & beef farming
    • Horticulture
    • Animal health
    • Rural business
    • Rural life
    • Rural technology
    • Opinion
    • Audio & podcasts
  • Weather forecasts
    • All Weather forecasts
    • Kaitaia
    • Whangārei
    • Dargaville
    • Auckland
    • Thames
    • Tauranga
    • Hamilton
    • Whakatāne
    • Rotorua
    • Tokoroa
    • Te Kuiti
    • Taumaranui
    • Taupō
    • Gisborne
    • New Plymouth
    • Napier
    • Hastings
    • Dannevirke
    • Whanganui
    • Palmerston North
    • Levin
    • Paraparaumu
    • Masterton
    • Wellington
    • Motueka
    • Nelson
    • Blenheim
    • Westport
    • Reefton
    • Kaikōura
    • Greymouth
    • Hokitika
    • Christchurch
    • Ashburton
    • Timaru
    • Wānaka
    • Oamaru
    • Queenstown
    • Dunedin
    • Gore
    • Invercargill
  • Meet the journalists
  • Promotions & competitions
  • OneRoof property listings
  • Driven car news

Puzzles & Quizzes

  • Puzzles
    • All Puzzles
    • Sudoku
    • Code Cracker
    • Crosswords
    • Cryptic crossword
    • Wordsearch
  • Quizzes
    • All Quizzes
    • Morning quiz
    • Afternoon quiz
    • Sports quiz

Regions

  • Northland
    • All Northland
    • Far North
    • Kaitaia
    • Kerikeri
    • Kaikohe
    • Bay of Islands
    • Whangarei
    • Dargaville
    • Kaipara
    • Mangawhai
  • Auckland
  • Waikato
    • All Waikato
    • Hamilton
    • Coromandel & Hauraki
    • Matamata & Piako
    • Cambridge
    • Te Awamutu
    • Tokoroa & South Waikato
    • Taupō & Tūrangi
  • Bay of Plenty
    • All Bay of Plenty
    • Katikati
    • Tauranga
    • Mount Maunganui
    • Pāpāmoa
    • Te Puke
    • Whakatāne
  • Rotorua
  • Hawke's Bay
    • All Hawke's Bay
    • Napier
    • Hastings
    • Havelock North
    • Central Hawke's Bay
    • Wairoa
  • Taranaki
    • All Taranaki
    • Stratford
    • New Plymouth
    • Hāwera
  • Manawatū - Whanganui
    • All Manawatū - Whanganui
    • Whanganui
    • Palmerston North
    • Manawatū
    • Tararua
    • Horowhenua
  • Wellington
    • All Wellington
    • Kapiti
    • Wairarapa
    • Upper Hutt
    • Lower Hutt
  • Nelson & Tasman
    • All Nelson & Tasman
    • Motueka
    • Nelson
    • Tasman
  • Marlborough
  • West Coast
  • Canterbury
    • All Canterbury
    • Kaikōura
    • Christchurch
    • Ashburton
    • Timaru
  • Otago
    • All Otago
    • Oamaru
    • Dunedin
    • Balclutha
    • Alexandra
    • Queenstown
    • Wanaka
  • Southland
    • All Southland
    • Invercargill
    • Gore
    • Stewart Island
  • Gisborne

Media

  • Video
    • All Video
    • NZ news video
    • Herald NOW
    • Business news video
    • Politics news video
    • Sport video
    • World news video
    • Lifestyle video
    • Entertainment video
    • Travel video
    • Markets with Madison
    • Kea Kids news
  • Podcasts
    • All Podcasts
    • The Front Page
    • On the Tiles
    • Ask me Anything
    • The Little Things
  • Cartoons
  • Photo galleries
  • Today's Paper - E-editions
  • Photo sales
  • Classifieds

NZME Network

  • Advertise with NZME
  • OneRoof
  • Driven Car Guide
  • BusinessDesk
  • Newstalk ZB
  • Sunlive
  • ZM
  • The Hits
  • Coast
  • Radio Hauraki
  • The Alternative Commentary Collective
  • Gold
  • Flava
  • iHeart Radio
  • Hokonui
  • Radio Wanaka
  • iHeartCountry New Zealand
  • Restaurant Hub
  • NZME Events

SubscribeSign In
Advertisement
Advertise with NZME.
Home / Business / Economy / Inflation

Removing GST from fruit & vegetables: How much would households save?

By Julia Gabel & Chris Knox
NZ Herald·
1 Aug, 2023 03:47 AM4 mins to read

Subscribe to listen

Access to Herald Premium articles require a Premium subscription. Subscribe now to listen.
Already a subscriber?  Sign in here

Listening to articles is free for open-access content—explore other articles or learn more about text-to-speech.
‌
Save

    Share this article

    Reminder, this is a Premium article and requires a subscription to read.

The final details of Labour's tax policy have not been announced, but if GST was removed from fruit and vegetables, the average New Zealand household would only be $5.63 better off each week. Photo / Paul Taylor

The final details of Labour's tax policy have not been announced, but if GST was removed from fruit and vegetables, the average New Zealand household would only be $5.63 better off each week. Photo / Paul Taylor

The average New Zealand household would only be $5.63 better off each week if GST was removed from fruit and vegetables while wealthier households would have much more to gain, a Herald analysis shows.

A tax expert says removing GST from fresh fruit and vegetables could only end up benefiting the highest-earning New Zealanders and corporate companies, rather than those that need it most.

National’s finance spokeswoman claimed to have received the details of Labour’s new tax policy last week, which included removing GST from fresh fruit and vegetables. Labour is expected to announce its tax policy in the coming weeks.

Te Pāti Māori also announced a tax policy recently that would see GST removed from all food.

Advertisement
Advertise with NZME.

A Herald analysis shows removing GST from fruit and vegetables would financially benefit higher-earning households far more than the lowest-income houses. Wealthier households spend almost five times as much on fruit and vegetables GST than lower-earning households.

The Herald has used the latest data from the Household living-costs price index to estimate the amount of GST spent by different household types on fruit and vegetables.

The Household living-costs price index uses household expenditure data to estimate how much different households spend on a range of goods and services. It tracks both the cost of food and the amount spent across 13 different groups, including both low and high-income households, beneficiaries and pensioners.

In the second quarter of 2023, the average New Zealand household spent $2243 a year on fruit and vegetables. Of this, about $293 was GST.

Advertisement
Advertise with NZME.

On a weekly basis, this equates to paying $5.63 in GST on fruit and vegetables.

At the top end of the Stats NZ household income scale, the highest-earning households spent $11.21 per week on fruit and vegetable GST.

However, the lowest-earning households spent only $2.21 weekly, or $115 per year, fruit and veg GST.

Beneficiary households spent, on average, $2.66 per week, or $138 per year, on fruit and veg GST.

“If [lower income households] spend $10 on fruits and veggies, rich people spend $20 … Who will be benefited more? Rich people,” Dr Ranjana Gupta, senior lecturer in taxation at Auckland University of Technology (AUT) said.

“Whatever saving will be there … rich people will get more saving [because] they will buy more … not the low-income earners.”

Gupta was also concerned retailers and supermarkets would not pass on the lower prices to customers, instead absorbing the benefits into their own margins.

Dr Ranjana Gupta, senior lecturer in taxation at Auckland University of Technology (AUT).
Dr Ranjana Gupta, senior lecturer in taxation at Auckland University of Technology (AUT).

If the benefits were indeed passed on, then this would mean people would have additional money to buy more healthy food, she said.

Advertisement
Advertise with NZME.

However, there were other options to help those struggling most with the rising cost of food, such as providing vouchers to redeem GST spent on fruit and vegetables, she said.

Although higher-income households spent significantly more on groceries each week, the amount lower-income houses spent was a larger proportion of their total spending (3.3 per cent) than the highest-earners (2.7 per cent).

That means although lower-income households spent more of their weekly budget on fruit and vegetables, they will likely receive smaller benefits from any policy to remove GST from fruit and vegetables than those that spend more at the check-out.

When Willis, National’s finance spokeswoman, revealed claims she had been leaked details of Labour’s tax policy, she warned the move would hand millions to some of the country’s largest and most profitable companies who would fatten their margins.

The cost of fruit and vegetables has risen sharply recently due to domestic and global pressures. In the year to June 2023, for example, kumara – a diet staple for many New Zealanders – increased 172 per cent to $11.18 per kilo.

Locally, supermarkets have come under pressure for their prices. Last year, the Commerce Commission concluded competition in the supermarket was not “working well” and recommended a code of conduct of suppliers to improve transparency.

Save

    Share this article

    Reminder, this is a Premium article and requires a subscription to read.

Latest from Inflation

Business|economy

Meat and dairy continue to drive food price inflation, Stats NZ data shows

16 Jun 11:28 PM
Premium
Official Cash Rate

Reserve Bank blocks media from talk by OCR committee member Prasanna Gai

15 Jun 08:32 PM
Premium
Opinion

Jenée Tibshraeny: RBNZ's lack of transparency erodes its credibility

11 Jun 09:00 PM

Jono and Ben brew up a tea-fuelled adventure in Sri Lanka

sponsored
Advertisement
Advertise with NZME.

Latest from Inflation

Meat and dairy continue to drive food price inflation, Stats NZ data shows

Meat and dairy continue to drive food price inflation, Stats NZ data shows

16 Jun 11:28 PM

Food prices continue to rise but the rent increases are now the lowest in a decade.

Premium
Reserve Bank blocks media from talk by OCR committee member Prasanna Gai

Reserve Bank blocks media from talk by OCR committee member Prasanna Gai

15 Jun 08:32 PM
Premium
Jenée Tibshraeny: RBNZ's lack of transparency erodes its credibility

Jenée Tibshraeny: RBNZ's lack of transparency erodes its credibility

11 Jun 09:00 PM
Internal documents reveal why Adrian Orr resigned as Reserve Bank Governor

Internal documents reveal why Adrian Orr resigned as Reserve Bank Governor

10 Jun 11:16 PM
Help for those helping hardest-hit
sponsored

Help for those helping hardest-hit

NZ Herald
  • About NZ Herald
  • Meet the journalists
  • Newsletters
  • Classifieds
  • Help & support
  • Contact us
  • House rules
  • Privacy Policy
  • Terms of use
  • Competition terms & conditions
  • Our use of AI
Subscriber Services
  • NZ Herald e-editions
  • Daily puzzles & quizzes
  • Manage your digital subscription
  • Manage your print subscription
  • Subscribe to the NZ Herald newspaper
  • Subscribe to Herald Premium
  • Gift a subscription
  • Subscriber FAQs
  • Subscription terms & conditions
  • Promotions and subscriber benefits
NZME Network
  • The New Zealand Herald
  • The Northland Age
  • The Northern Advocate
  • Waikato Herald
  • Bay of Plenty Times
  • Rotorua Daily Post
  • Hawke's Bay Today
  • Whanganui Chronicle
  • Viva
  • NZ Listener
  • Newstalk ZB
  • BusinessDesk
  • OneRoof
  • Driven Car Guide
  • iHeart Radio
  • Restaurant Hub
NZME
  • About NZME
  • NZME careers
  • Advertise with NZME
  • Digital self-service advertising
  • Book your classified ad
  • Photo sales
  • NZME Events
  • © Copyright 2025 NZME Publishing Limited
TOP