Economic Development Minister Steven Joyce said while Labour had clarified the trust issue yesterday, Mr Cunliffe's stumble "has been helpful because we've got into it and discovered that this is a very complex tax proposal which a lot of people would have a lot of difficulty working out where they sit, and plenty of people would have the opportunity to avoid it". Mr Joyce said National's campaign advertising will shortly begin promoting its tax policy, including plans for tax cuts, over what Prime Minster John Key says are the Labour-Greens bloc's five new taxes including the capital gains tax.
But Mr Cunliffe said Labour could win that debate.
"New Zealanders know that we're being fiscally responsible, we'll run surpluses and pay down national debt and that with Labour leading the government they'll have what they expect from a strong public education system, a great health system and a civil society where everybody gets to be the best they can be."
Labour finance spokesman David Parker said Labour's plan to run larger surpluses meant "in the second term the prospect of income tax cuts as capital gains tax revenue rises become more real under us than it is under National".
Mr Parker has previously said tax cuts are "likely" in a second term but "they wouldn't be weighted towards the wealthy".
Defending the capital gains tax, Mr Parker said it would increase fairness.
"At the moment middle income New Zealanders pay higher rates of tax on overall income than wealthier New Zealander when you factor in capital gain income and GST."
As well as funding a large chunk of Labour's planned increase in spending, "New Zealanders understand we need to change a few things in order to push our capital into productive investment rather than speculation and a capital gains tax achieves that too".