Rental cars are costly. If the upfront hire fees aren't enough, there are lots of other charges that can double the cost. That can be anything from increased insurance costs to reduce excesses, to hiring a child seat.
If you know how the system works, however, it's possible to minimise costs.
If you're booking a hire car, the first thing to do is to use comparison engines that list more than one rental car company. Beware, however, that you may not be comparing apples with apples. Do they offer the same number of included kilometres, what does an excess waiver cost, is roadside assistance included and are there extra fees for dropping off and picking up at an airport or one-way hires? What is the cost per litre of petrol if you don't leave the tank full, are you charged extra for a second driver, and so on?
Always double-check prices against what's on offer on rental car company websites. They may be cheaper.