"We do not manufacture investment products, our advisers are not incentivised to sell particular products or trade on clients' portfolios, which can create conflicts of interest."
Nicolof said the firm had assembled some of the industry's most experienced wealth and investment professionals.
"Our team has significant international financial markets experience, bringing what we believe to be the best of local and global opportunities," she said.
"Together, we have built reputations based on integrity and success and have overseen over $50 billion in funds under management," Nicolof said.
Pāua Wealth provides wealth management services to wholesale investor clients including high net worth individuals, family offices, select not-for-profit foundations and trusts.
She said the firm would offer a specialised, tailored approach to financial and wealth management advice.
Pāua Wealth Management's investment decision-making receives formal oversight through an investment Committee, including former UBS, HSBC, Westpac and Macquarie operative George Boubouras and Quentin Stewart.
Membership of the firm's advisory board included Andy Morris, Catherine Savage and Rob Campbell.
Pāua intends to select investments that adhere to specific responsible investing criteria.
"As such, we require our investment managers to consider environmental, social and governance factors in their analysis and decision making," Nicolof said.