The fast-food chain is turning to artificial intelligence and machine learning in the hopes of predicting what customers want before they decide.

McDonald's has a new plan to sell more Big Macs: act like Big Tech.

Over the last seven months, McDonald's has spent hundreds of millions of dollars to acquire technology companies that specialise in artificial intelligence and machine learning. And the fast-food chain has even established a new tech hub in the heart of Silicon Valley — the McD Tech Labs — where a team of engineers and data scientists is working on voice-recognition software.

The goal? To

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