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Why saying 'Go the All Blacks' can get you 'smashed'

Damien Venuto
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Damien Venuto is a business writer for the New Zealand Herald·NZ Herald·
6 mins to read

COMMENT:

Guerilla marketing during the Rugby World Cup is a bit like taunting a particularly vicious cat. You want to skirt around the edges, get as close as you can, while doing your utmost to

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