COMMENT:

When Spark announced that it had won the rights to the Rugby World Cup and the games would be broadcast live over the internet, it seemed an extraordinarily brave thing to do.

That's because the internet was not designed as a broadcast medium. Despite tweaks and re-engineering in recent years to make it more suitable for streaming content, getting everything working copacetically across multiple networks is difficult.

This is nothing new, and it can still be a struggle. Aussie telco Optus was forced to broadcast games for free after its FIFA 2018 streaming died. Other internet streaming services for

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