Sky has merged all of its content teams under Tex Teixeira.
Teixeira was made director of sport through an internal promotion in February, in one of new chief executive Martin Stewart's first moves after taking control.
This week, the high-flying executive, who arrived at Sky from SuperSport in South Africa in 2012, saw his brief was expanded to director of sport, broadcasting and entertainment.
"Former entertainment head Travis Dunbar is still with us," an insider says. "He's in a new role as strategic content advisor, advising on our supply deals and strategic partnerships. He has a specific brief around our