I can remember a time not so long ago when more than 70 per cent of the country loved our dairy farmers, but it feels like things have changed in recent times. Farmers are doing their best to stay "relentlessly positive" in the face of relentless criticism, but it's not easy.
Some commentators are quick to stand back and fire shots at farmers from a distance, but what does that actually achieve? It's easy to criticise our dairy sector in the New York Times.
Our dairy farmers, in a country of almost 5 million people, provide high-quality nutrition to meet the recommended daily intake for 20 times that number across the globe.
It's much harder to voluntarily put in fencing at your own cost that almost