Auckland-based education consultancy Crimson Consulting has expanded into Asia and raised $6m in South Korea.

Crimson chief executive Jamie Beaton founded the firm, along with girlfriend Sharndre Kushor, in high school in 2013. The company was formally incorporated in 2014 when the pair turned 18 and reached the legal age at which one can become a company director.

To a large extent the company, marketed at tutoring high school students wanting to achieve admission and scholarships to exclusive Oxbridge or Ivy League universities, has traded on the over-achieving brand of Beaton.

He ran the business while concurrently working as an

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