New Sky TV boss Martin Stewart took to Twitter this morning to declare the ICC Cricket World Cup final will be free-to-air on Prime "so the whole country can join in."

The pay TV provider said before the World Cup that it would only show the Black Caps two warm-up games plus NZ's round-robin against Bangladesh free-to-air on Prime, with other coverage restricted to Sky Sport and Fanpass subscribers.

But a spokeswoman revealed today that it was always a possibility to open the gates.

"Putting the final on Prime - if New Zealand was in it - was always up our sleeve, but we didn't want to jinx it until we knew we were in the final," she said.

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The coverage on Prime will be live.

Radio Sport will have live commentary and on iHeartRadio. The NZ Herald, through nzherald.co.nz, will have live-blog coverage and indepth analysis, and will also host the Radio Sport commentary through the night.

Sky TV came under fire earlier this week from Spark Sport Jeff Latch - who said his company wanted to go after A-list cricket rights and other top codes.

Latch claimed many sports had sold broadcast rights to Sky then suffered declining audiences and participation.

"They've taken the big cheques - pretty much all of them now," he said.

"And they're sitting behind a pay window with Sky but they've seen some pretty distressing things happen to their sport over the past 15 years as a consequence of that."

Black Caps captain Kane Williamson takes a catch to dismiss India's Hardik Pandya of India during last night's resumed ICC Cricket World Cup 2019 semi-final. Photo / Getty.
Black Caps captain Kane Williamson takes a catch to dismiss India's Hardik Pandya of India during last night's resumed ICC Cricket World Cup 2019 semi-final. Photo / Getty.

Latch promised Spark would offer more content free-to-air if it did bag more top sports rights.

He said while Sky had Prime as a vehicle for free content, the amount of sports content available on the channel had wilted away.

New Zealand's 18-run semifinal victory against India was "an historic act of giant-killing" and "one of the finest one-day internationals ever" according to international media.

The Black Caps will face either Australia or England in the final.

The match is set to start 9.30pm Sunday NZT.