Concept plans have been unveiled for a European-inspired village development on the site of the old Ahuriri Bowling Club.

The Laneways Ahuriri development, the first of its kind in Hawke's Bay, is hoping to start building by July 2020.

It will be located on the site of the old Ahuriri Bowling Club, bordering Battery Rd, Coronation and Tangaroa Sts, in the heart of the seaside suburb.

Auckland development team Vinegar Lane will lead the project which is being marketed by Sotheby's.

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In a news release on Tuesday, the developer said it hoped to have completed resource consent by December 2019