A post on Twitter has scored a 28-year-old UK man his dream job.
Adam Koszary first rose to prominence for his witty social media campaigns for the Museum of English Rural Life in Berkshire, UK. The museum welcomes around 100 visitors a day and is closed on Mondays.
With the help of a long-dead Exmoor sheep - and a certain South African-born billionaire - Koszary now has a job as the social media manager of Tesla, with a reported salary of £75,000 ($146,000) a year.
Koszary, who was due to start a social media role at The Royal Academy, announced this week he was in fact beginning work for Tesla.
He tweeted: "So I have more news. I'm no longer moving to the Royal Academy. Instead, I'll be Tesla's Social Media Manager from July."
Silicon Valley-based Tesla currently has 3.76 million Twitter followers, compared with the Reading museum's 133,000.
In his former role as 'Programme Manager and Digital Lead' for he museum, Koszary was reportedly paid a starting salary of £24,000-a-year ($46,000).
Koszary's tweets on behalf of the museum's official Twitter account started to gain traction last year, often juxtaposing the historic images with a quirky, modern-day take on the subject matter.
One tweet in particular, showing a muscular-looking ram with the caption "Look at this absolute unit", went viral last year, amassing more than 110,000 likes and attracting the attention of Tesla boss Elon Musk.
Musk retweeted the post and then changed his profile picture to the robust sheep. The museum responded by changing its own profile picture to a head shot of Musk. It followed up by tweeting a picture of a sheep in space with the caption "maybe".
The rest is history.