Aucklander Gary Pointon found Spark's latest heartfelt ad strangely familiar, almost as though he'd seen it all before.

And that's because he had – at his own wedding on New Year's Eve in 2017.

In the lead-up to the nuptials, Pointon's father was battling cancer and it looked unlikely that he would be able to attend the event. The family made the decision to have him record a video at the hospital to be played on the day of the ceremony. Pointon's brother took care of the editing, which meant that neither the bride nor groom saw the video


'Simply a coincidence'


Where ideas come from

Collateral damage in advertising