Kristine Crabb had been in business for 15 years but at the end of last month she closed the doors to her Ponsonby store and fashion label for good.

The end of the chapter comes after years of being "time poor" and "cash-strapped" and Crabb says the industry today is fraction of what it was 10 years ago.

New Zealand's fashion industry is challenging and fiercely competitive given the uptake in online shopping and costs forcing designers' manufacturing to be done offshore. Cheap, fast fashion is a whole other ball park.

Crabb has been making clothes for more than half

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