Air New Zealand has released a peek of its new safety video featuring hundreds of local performers ranging from the Mosgiel Brass Band to transgender rapper Randa.

The music video will go live in planes from November 6 and Hunt for the Wilderpeople actor Julian Dennison adds the comedic touch and the clip, "It's Kiwi Safety" also features Auckland hip-hop artist Kings and singer Theia.

The music adapts two songs, Run DMC's It's Tricky and In the Neighbourhood by Sisters Underground.

Along the way in the three-minute clip for planes, performers get to spread the safety message.


The airline's safety team overseas the video which is audited by the Civil Aviation Authority.

Air New Zealand's head of global brand and content marketing Jodi Williams said the video was "for Kiwis by Kiwis" and a nod to the 1990's.

"The thing with safety videos is that we'll pull on culture and trends and there's a great nostalgia around the 90's whether it be around clothing or footwear there's a real throwback."

Among others in the video are pilots on BMX bikes and ground staff twerking in locations around New Zealand.

The video was shot in about nine days from Auckland to Dunedin and filming was also done in Hokitika, Balclutha and Naseby in Central Otago where she said about 300 people descended on the small town.

It's the 18th of the airline's safety videos which started in 2009.

Williams said so far 157 million people had viewed them around the world which was one of the aims of the videos.

"First and foremost safety is paramount - what we've been able to prove that by doing these different safety demonstrations people are paying more attention," she said.


"It does give us great marketing cut through - it's not just about New Zealand but it also enables us to stand out globally."

She said the most successful video so far had been Men in Black which surpassed the second Hobbit video, which attracted 23 million views. The controversial Antarctica video has attracted 18 million views after first being shown in February.

Williams said that video — which attracted criticism from some relative of victims of the airline's Erebus crash in 1979, was polarising initially.

"When it launched people loved it they were pleasantly surprised that it was respectful and it was interesting,"

More than 70 different versions of the video have to be loaded on to different planes depending on the need for language sub titles, different plane types and whether or not they have Wi-fi.

A four-minute extended video will be released on You Tube and the airline's Kia Ora magazine will feature six different covers with shots from the video next month.