A few weeks ago H&M was attacked over its 'racist' hoodie. Now, Amazon has been accused of selling offensive clothing.

Children's clothes bearing the slogan "Slavery gets s**t done" have been pulled from sale by online retail giant Amazon after criticism from shoppers and antislavery groups.

A range of products featuring the slogan, from mugs and bags to T-shirts modelled by young children, were listed by third-party sellers and have been removed from sale, Amazon said.

"All Marketplace sellers must follow our selling guidelines and those who don't will be subject to action including potential removal of their account," an Amazon spokesman said in a statement.

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"The products in question are no longer available."

While the slavery-themed products are no longer available to buy on Amazon's British website, bags bearing the slogan were still on sale on the United States-based amazon.com this week.

The sale of such items by a major retailer trivialises the global drive to end modern slavery, said charities Anti-Slavery International (ASI) and International Justice Mission (IJM) UK.

"If it is meant to be funny, it fails miserably," Jakub Sobik of ASI told the Thomson Reuters Foundation.

More than 40 million people were living as modern slaves last year — either trapped in forced labour or forced marriages, according to the United Nations International Labour Organisation and human rights group Walk Free Foundation.

"Children the same age as those modelling the T-shirts will be forced to work long hours for no pay in desperate conditions where starvation, beatings and sleep deprivation are common," David Westlake, chief executive of IJM UK, said.

"Rather than trivialising slavery, companies and the global community must recognise the vast injustice of modern slavery and work together to end it for good," he added.

The imagery linked to slavery, and the issues it raises over history and identity, has stirred increasing debate with deep division over the fate of slavery-era statues in the US, and worldwide outrage about slogans and pictures used by big brands.

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British supermarket Waitrose this month pulled a brand of coffee off its shelves after shoppers noticed the packaging featured images of 19th-century slaves working on plantations.

- news.com.au