"The best deals out there aren't necessarily those being offered by the major players, and a consumer might be on the wrong package for them.
"Broadband Compare makes it extremely easy for New Zealanders to compare broadband plans and make the right choice."
In comparison to international markets, New Zealand is very expensive for internet services, Male said.
The Web tool is expected to become key for consumers, with the number of connected Kiwi's expected to grow to 4.4 million by 2020.
Male said he believes the service will help to educate New Zealand consumers, making them more price-sensitive, and helping to drive competition in the industry.
"Broadband Compare will empower consumers to find the most appropriate broadband plan for them, at the best price," he said.
It is currently the only portal offering a comprehensive overview of internet packages and deals.