Changes he proposed earlier this month following another year of gun massacres flesh out existing laws, though only at the margins.
By keeping the focus on the potential for more aggressive gun control, the NSSF, like its sister organization, the better- known National Rifle Association, stokes fear that results in higher revenue.
The gun industry profits from a related contradiction-namely, that while overall violent crime has been decreasing in the United States for decades, fear of crime also helps boost firearm and ammo sales.
After over eight solid years of record numbers of good people from diverse backgrounds flocking to our industry to become new firearm owners, while crime with firearms and firearm accidents plunged by double digits to historic 44-year lows, our nation has unfortunately seen a spike in violence in a number of our cities, and a rise in fear of highly publicised crimes.
Without referring to candidates by name, Sanetti signaled that his industry needs to rally behind whomever the Republican Party nominates for president this year.
In an earlier speech, Robert Scott, the co-vice chairman of gun maker Smith & Wesson, named names. He compared President Barack Obama to "a petulant child" and warned of the "Hillary machine," a reference to Hillary Clinton.
"Enforce the laws we have," Scott added. "I don't think we need new ones."
And, he might have added, don't forget to be afraid, very afraid.
