"Vinyl is really important to me, because I'm so in love with the concept of an album ... a collection of memories from your life that you're giving to people,"said Swift.
While records are still a relatively niche product, industry experts believe a dual market is opening up, with the dominant genres of hip-hop and R&B being downloaded, while a broader spread of artists are releasing their music on vinyl as well as CDs.
HMV spokesman Gennaro Castaldo said: "We found there was a big pick-up in sales from younger consumers, many of whom didn't even have a record player, but thought they were cool. The fans want to associate with it, almost as a badge of honour. As a band it's a proper thing to do: it connects with the 'soul' of music."
Ian McCann, editor of Record Collector, the industry bible for second-hand record consumers, said: "I have had emails from young people asking me if there is somewhere they can play their parents' cast-off rock albums, dragged out of the loft. They didn't seem aware that you can still buy record players."
High street chains are joining the craze too. John Lewis is, for the first time, stocking vinyl albums this Christmas. The appetite for vinyl has also spread to the big screen: the documentary Sound It Out, about the last record shop in England's northeast, has opened in Britain.
- INDEPENDENT