Mehta, according to the High Court's Justice Timothy Brewer, feels singled out unfairly because of this.
Mehta argued publication of his name could risk prejudicing his trial. Because it was publicly known that the commission investigated 32 mobile trader businesses, he claimed potential witnesses or jurors may be influenced by his position as the only one charged.
But Justice Brewer said that did not meet the required threshold.
"It is not enough to say that the principle of open justice should not apply because if a person's name is published and the particulars of the charges he faces are published then those who become aware of them might think badly of the defendant. There has to be more than that," the judge said.
" I see nothing in Mr Mehta's position which is out of the ordinary. There are commonly far more high-profile cases than Mr Mehta's where the name of the defendant is known and where the news media eagerly and serially publish details of the allegations. Very often the circumstances which give rise to charges are likely to invoke real emotion or distaste in the minds of the public. But that is insufficient to be likely to create a real risk of prejudice to fair trial. There has to be something particular. Here there is not," Justice Brewer said.
He dismissed Mehta's appeal on Friday.
The commission's report into mobile traders in August found they typically target poorer communities, particularly in Auckland, with non-compliant contracts, steep prices and often lower-quality goods than can be bought at ordinary shops.
[NZME-NZG-NZC]
-NZH